SEO for Financial Advisers
MarketKeep: SEO Services for Financial Advisors
Are you ready to generate customers through your website? 93% of online experiences begin with a search engine, and 97% of consumers go online to find local services. Is your financial company listed on the 1st page of search results in multiple locations? Can your company be found in local map searches as well as general search results? If not you are losing leads and sales to your competitors.
At MarketKeep, the digital marketing agency for small businesses, we offer SEO for financial advisors nationwide. We are an SEO Company that offers strategic insight on how to position your business online. Our focus is on helping you identify the type of clients you want, building strong and engaging content to target those individuals or institutions, and tracking the results of your SEO campaign so we can continue to optimize your website as your traffic grows. When it comes to SEO for financial advisors, we focus on three things: local SEO, on-page SEO, and off-page SEO.
The 3 Steps to SEO for Financial Advisors
Ranking your website to be the #1 search result in your area involves a number of key components, and executing those strategies correctly each and every time. As small business owners, we understand that our websites need to be optimized and indexed correctly, but here are the three main factors to consider.
Local SEO –
Your website needs to be optimized for local searches. Local SEO helps you to target customers searching within a specific geographic location. This is important because 33% of all clicks, go to the top 3 search results on the 1st page of Google. So if you have optimized your website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your business. Here at MarketKeep, we will do the work necessary to boost your financial firm.
Our first step is to determine which keywords will be the most valuable to your company. From there we create content based on these keywords to help entice clients. Our 3rd step is to optimize your Google Business Profile so that your business appears in local maps searches as well as general search results. Finally, we will tie it all together through Google Analytics, to ensure that you can track and monitor the success of your Local SEO campaign.
On-Page SEO –
A big part of our SEO for financial advisors centers around on-page SEO. On-page SEO is the practice of optimizing each page of your website in order to rank higher in search results and earn more relevant traffic in search engines. That means optimizing each service you offer so that you can rank in the top search results not only for your companies names, but important searches such as retirement planning, saving for college funds, and trust and estate services. We will also work on optimizing your meta tag titles and meta tag descriptions so that they successfully articulate what your firm does.
Off-Page SEO –
Have you ever noticed that when you search for your firm in one location versus another you might rank differently? That is directly related to what is called, your Domain Rating. That is how strong of a website you have organically. Our Off-Page SEO for financial advisors focuses on finding high-quality websites to help link back towards your website. This link building strategy helps to ensure that no matter where you are searching from geographically, your website can be found in the top places.
SEO for Financial Advisors
DoWe send you a weekly SEO report showing your keywords and past & current rankings. So you can always check our work.
We provide your business with the exposure it deserves online by increasing your ranking on search engines like Google and Bing.
We don’t force our customers into lengthy contracts. Give us three months and then it’s month to month commitments.
All of our SEO efforts are done in-house. There are no short-cuts or short-comings with your SEO strategy.
93% of all online consumers start their web experience with a search.
Google makes up 75% of all online searches globally.
What is SEO or Search Engine Optimization Anyway?
According to Moz.com, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. So to help further understand how SEO can help your business, you need to understand three important components: the quality and quantity of website traffic, and the importance of organic results.
- Quality of Traffic. You can attract all the website visitors in the word, but if they are coming to your website because they think you are an Apple Store when really you are a farmer who sells Apples in his store, is that really quality traffic? Your website needs to attract visitors who are genuinely interested in the products you offer.
Quantityof Traffic. Once you have the right people clicking through to your website from those search result pages, the more traffic the better!
- Organic Results. Your website traffic needs to be organic, Google Adwords and Social Media Paid campaigns do not count towards your SEO search ranking.
So here are three key components to building a strong SEO presence online and how to boost your overall performance
- First, you need to build a website that search engines can crawl and find it. Your website will need to load fast, be secure (have an SSL Certificate), and mobile-friendly.
- Second, you need to build unique content. Each page of your website should be unique, remarkable, and optimized for SEO.
- Third, you need references. You must commit to building online citations, links, and generating references from websites with strong domain authority or
areconsidered industry leading experts. So contact us today to get started on your SEO strategy.
Call: (410) 600-3156
Need help with SEO? Contact our team today.
Why work with MarketKeep
From your first interaction with MarketKeep, it will be apparent that we just want to help. We make sure to be upfront and honest in our approach, transparent in our reporting, and always be there to answer your call or email.
From start to finish MarketKeep will plan, place, and optimize your search engine optimization campaigns. Our team of SEO Experts will manage the day to day activities, which enable you to focus on the big picture and interacting with your customers. We make sure each week to send a recap report to you, and make ourselves available to meet when you need us.
We Get Small Business
MarketKeep is geared for small businesses and start-ups because we are a small business. Our budgets are designed with you in mind, so you partner with a top digital marketing agency that operates on a marketing assistant budget.