Are you selecting the right keywords for SEO purposes?
At MarketKeep we are always asked how we select our keywords for SEO. As a digital marketing agency, we are happy to share with you, because selecting the right keyword for SEO is tricky! In order to fully understand that though we need to make sure we all understand what SEO is.
SEO in our opinion is a two step process. First your customer needs to use their computer, smartphone, or tablet to find answers to their questions, or products online. The second part is crucial, positioning your website in a way to acquire those searches organically.
Seems pretty simple right? Now let us put that into a real life example. In the month of August, the weather in Maryland can be extremely muggy. Temperatures hover around 90 degrees Fahrenheit and it becomes not only unbearable for us but also our pets as well. That is why searches for “pet grooming near Towson” actually spike during the summer months. Now as digital marketers we understand this, and we need to make sure that our website is ready to say hey we are a pet grooming store near Towson!
The most important thing we can do is recognize that how we structure our site, and the content within the pages of our website will dictate whether we show up in the Local Listings underneath Google Maps, the top eight organic search results on the first page, or the 4th search result on the 4th page of Google! Now based on how we structure our site and the content of our website, Google along with SERPs Bing and Yahoo, they will rank your website based on the following factors:
- Business Signals (19% of your total score)
- Link Signals (17% of your total score)
- On-Page Signals (14% of your total score)
- Citation Signals (13% of your total score)
- Review Signals (13% of your total score)
- Behavioral Signals (10% of your total score)
- Personalization (10$ of your total score)
- Social Signals (4% of your total score)
So when Google, Bing, and Yahoo go to index your website, based on your site structure and the content on the website this will determine your overall ranking!
Tools Online: Selecting the right keyword for SEO
Google Keyword Planner
The Google Keyword Planner is a free Google Ads tool for new or experienced advertisers that helps you select the best search terms for your Google Adwords Campaign or Search Engine Optimization Campaigns.
Moz Keyword Explorer
The Moz Keyword Explorer helps you to get keyword ideas, accurate monthly search volume, and the SEO competition for those keywords. This tool is available with a paid subscription to Moz.com.
Spyfu.com
Spyfu shows the keywords that websites buy on Google Adwords and also the top organic keywords they use to help their website show up on Google. This is a great tool to help monitor keywords your competitors use.
Similarweb.com
Similarweb is a tool for businesses that offers insight on how websites bring traffic to their website organically, paid, or via social media campaigns. This is a great tool to help monitor keywords your competitors use.
Need help selecting the right keyword for SEO? Contact MarketKeep
If you need help with your SEO campaign or need some guidance on selecting the right keyword for SEO make sure to visit our SEO page on the website and contact a member of our SEO team. You can also visit the contact us page and request a free marketing meeting with one of our marketing consultants. Just click on the button below!