As a new business owner, you need to make sure that you stretch every dollar to maximize your budget and grow your business. At MarketKeep we developed some helpful marketing strategies for new business owners to help you out.

Marketing Strategies for New Business Owners Tip #1

Blogging! One of the best ways to reach new customers is online. The easiest way to do this is to create and maintain a blog devoted to subjects related to your category. Having a blog that is built upon the items you have to offer can go a long way in developing a following online, and hopefully a conversion into sales for your business! Make sure to use tools such as The Google Keyword Planner to help guide you on your way.

Tip Number 2: E-mail Marketing

E-mail marketing is a great way to stay engaged with your customers after they have visited your store for the first time. Be sure to send them flash sales, or updates on the company every so often. Having an e-mail marketing campaign through Constant Contact or Mailchimp can go a long way into strengthening your relationship with them. Need help drafting an e-mail marketing campaign? Contact MarketKeep today to learn how we can help.

Tip Number 3: Social Media

Connecting with your clients on the platforms that matter to them, goes a long way in establishing your brnad. By taking advantage of platforms such as Facebook, Instagram, and Twitter you can be sure to build a connecting with your customers both on your website, and on their social media outlets.

Tip Number 4: YouTube

If your company fits into the “How To” Category, it is a great idea to have a YouTube account. Creating videos that people can watch on their own time establishes trust with your brand and puts you in a position to acquire that lead when they reach out!

Tip Number 5: Be Yourself

When you start your new business, it makes sense to look at our competitors and say I want to be just like them. Sure you want to grow, and do well, but don’t be a carbon copy. Find your own identity and you will become a success!

Still need marketing strategies for new business owners? Contact MarketKeep!

MarketKeep is the preferred marketing assistant for small business owners everywhere! We work with clients located in Towson, MD, and as far away as California. Be sure to visit our contact us page to get in touch with us. We look forward to hearing from you shortly.