Roofing companies face unique challenges when it comes to attracting clients. With competition intensifying online, leveraging tools like Google Ads can give your roofing business the edge it needs. This guide will break down Google Ads for roofers in detail, covering costs, setup, strategies, and best practices.

What is Google Ads?

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display targeted ads on Google search results, YouTube, and partner sites. It works on a bidding system where advertisers bid on keywords to display ads to users searching for relevant services.

How Does Google Ads Work?

1. Advertisers Bid on Keywords: Businesses identify high-intent keywords (e.g., “roof repair near me”) and set a bid for how much they’re willing to pay per click.
2. Ad Auction: Google determines ad placement based on a combination of bid amount, relevance, and ad quality score.
3. Pay Per Click: You’re charged only when someone clicks your ad, making it a cost-effective strategy if managed properly.

The Difference Between Google Ads and SEO

Both Google Ads and SEO (Search Engine Optimization) are valuable tools for driving traffic to your roofing website, but they operate differently:

Which Should Roofers Use?

Roofers benefit from using both. Google Ads provides instant leads from homeowners actively searching for services, while SEO builds long-term credibility and organic traffic. Together, they create a comprehensive strategy. To learn more about Search Engine Optimization for Roofers check out on of the following articles:

• Best SEO Keywords for Roofers to Use
• How to Get a Roofer To The Top of Google Maps

Benefits of Google Ads for Roofers

Instant Visibility
Your ads appear at the top of search results, ensuring you’re seen by homeowners searching for roofing services in your area.

Precise Targeting
Google Ads allows you to target audiences by location, age, income level, and even time of day. For roofers, this means focusing on local homeowners likely to need roofing services.

Measurable Results
Track the performance of your campaigns in real time. Metrics like clicks, impressions, and conversions provide actionable insights for improvement.

Flexibility and Control
Adjust your budget, keywords, and ad creatives anytime to align with your business needs and market trends.

How to Create a Google Ads Account for Your Roofing Business

Here’s a detailed step-by-step process:

1. Visit Google Ads: Go to Google Ads and click “Start Now.”
2. Sign In or Create an Account: Use an existing Google account or create a new one.
3. Enter Your Business Information: Input your roofing business name and website URL.
4. Choose Campaign Goals: Select objectives such as increasing website visits, calls, or leads.
5. Define Your Budget: Start with a budget you’re comfortable with—Google will suggest ranges based on industry norms.
6. Select Target Audience: Narrow your focus by geographic area (e.g., homeowners in your service area).
7. Pick Keywords: Use tools like Google’s Keyword Planner to find high-intent keywords related to roofing.
8. Create Your Ad: Write compelling ad copy, choose engaging headlines, and add extensions like call buttons.
9. Add Billing Information: Enter payment details to activate your campaign.

How Much Are Google Ads for Roofers?

The cost of Google Ads for roofers can vary significantly based on several factors:

What Are the Determining Factors?

1. Keyword Competition: High-demand keywords like “roof repair” or “emergency roof replacement” typically cost $10–$25 per click.
2. Location: Urban areas with more competition may have higher CPCs than rural markets.
3. Ad Quality: A higher quality score, which measures relevance, can reduce costs.
4. Budget Size: Larger budgets allow for more visibility and clicks, while smaller budgets limit exposure.

How Much Should a Roofing Company Invest?

• Small Markets: $500–$1,000 per month.
• Medium Markets: $1,500–$3,000 per month.
• Competitive Markets: $3,000+ per month.

How to Select the Right Budget

1. Start Small: Test campaigns with $500–$1,000 to gauge performance.
2. Prioritize High ROI Services: Allocate more budget to campaigns promoting roof replacements or emergency repairs.
3. Adjust as Needed: Scale up as you see measurable success.

Creating a Google Ads Campaign for Roofers

Determine Your Advertising Goal

Define a clear objective. Are you looking for more phone calls, online form submissions, or increased website traffic? Your goal shapes your campaign settings.

Choose Your Target Audience

Focus on local homeowners. Use geographic targeting to exclude areas you don’t serve. Refine further by targeting specific income levels or age groups.

Understand CPC & Bidding

• Manual CPC: Gives you control over how much you’re willing to pay per click.
• Automated Bidding: Adjusts bids based on the likelihood of a click converting.
• Focus on ROI: Bid higher on high-intent keywords like “emergency roof repair.”

Creating Ad Groups for Your Roofing Business

What Are Google Ads Groups?

Ad groups are subsets within a campaign that organize your ads based on services or target audiences. Each group focuses on specific keywords.

How to Start Your Ad Groups Strategy

1. Divide by Service: Create groups for roof inspections, replacements, and repairs.
2. Assign Keywords: Use highly relevant keywords in each group (e.g., “roof inspection cost”).
3. Tailor Ad Copy: Match your ad messaging to the keywords in each group.

Drafting the Perfect Google Ad for Your Roofing Business

Keywords

Focus on specific, high-intent keywords like:

• “Roof repair near me”
• “Affordable roof replacement services”

Headlines

Create headlines that grab attention and include keywords. Examples:

• “Need Roof Repairs? Get a Free Estimate Today!”
• “Affordable Roofing Services – Call Now!”

Descriptions

Highlight your unique value proposition, such as:

• “Licensed and insured roofers offering same-day service!”

Ad Assets

• Sitelinks: Add links to service pages or testimonials.
• Call Extensions: Make it easy for users to call directly.

Final URL and Display Path

• Final URL: Link to a landing page tailored to the ad.
• Display Path: Use descriptive text like “/roof-repair” to reinforce relevance.

Optimizing Your Google Ads for Roofers After Launch

Track, Measure, and Optimize

1. Monitor metrics like CTR (click-through rate) and conversion rate.
2. Adjust keywords and bids based on performance.
3. Use A/B testing to refine ad copy.

Add Google Ad Conversions to Your Website

• WordPress: Install the “Google Site Kit” plugin.
• Wix: Use the Marketing Integrations section.
• Squarespace: Paste tracking codes in the “Code Injection” section of your site settings.

How to Best Connect with Potential Customers Online

Utilizing both Google Ads and SEO creates a balanced strategy.

• Google Ads delivers immediate visibility and leads.
• SEO establishes long-term organic traffic and authority.

Integrating these strategies ensures your roofing business connects with customers at every stage of their journey.

Google Ads offers roofers the opportunity to capture high-intent leads and grow their business. By following this guide, small business owners can set up, manage, and optimize campaigns effectively. Ready to take your roofing business to the next level? Contact MarketKeep for expert assistance in crafting a winning Google Ads strategy!

Connect With MarketKeep: Google Ads for Roofers