Display Advertising with Google
Display advertising is one of the most effective ways to communicate with your customers online. All the big brands use it, so why doesn’t your company use it as well? Better yet let’s first make sure that we understand what display advertising is. Here is a video produced by Google that should help you understand what display advertising is.
There that should help! Display advertising is when you visit a website to view a product, and after visiting a few more websites you start to see ads from that store! Its a great way to keep the conversation going! So what are the different ways you can target someone? Let’s take a closer look!
Allows your ads to appear in the geographical locations that you choose; countries, areas within a country, a radius around a location, or location groups.
Targets users who have already visited your website while they are visiting other sites across the web. Site Retargeting is a highly effective method of converting site visitors into purchasers.
Allows brands to create audiences that are more tailored to their products or offers.
Target users based off of relevant keywords to your products or offers.
Reach people while they are actively browsing, researching or comparing the types of products that you sell. Connect with those most interested in what you have to offer, using precise segments that classify users based on their demonstrated in-market behavior and purchase intent.
Of course there are more ways to target someone, but we only wanted to point out the most common ways. If you are interested in learning more about display advertising please contact us here: Contact MarketKeep!
Founded in 2015, MarketKeep strives to be the preferred Marketing Assistant to small business owners and marketing directors everywhere. We accomplish this goal by partnering with our clients to help them plan, place, and optimize their marketing strategies. From the beginning, the mission of our company has been focused on our relationships with clients. The key to success with our clients is simple, communication. We listen to all of their goals and future aspirations, and we work towards building a strategy with them to accomplish those objectives. We believe that through our partnerships, we can enable each of our clients to grow their business to their liking and transcend their set goals.
How can we help your company grow? Our services will give you the time to focus on your day to day business operations while we handle your marketing and bring more customers to your doorstep. We will let you focus on being the master of your industry and you can allow us to be the professional marketing experts that we promise to be. Some of the services we provide are: email marketing, social media marketing, SEO, website maintenance, SEM, Radio Advertising, Television Advertising, Print Advertising, Direct Mail, and more!