Small Business Local SEO

Best Practices for Roofers to Set Up Google Business Profiles for Multiple Locations

For roofing companies with multiple offices or service areas, local visibility is essential for attracting new customers. One of the most effective ways to strengthen your presence in local search results is through Google Business Profile (GBP), formerly called Google My Business.

When set up and optimized correctly, Google Business Profiles can help each of your locations appear prominently in Google Search and Maps, build trust with potential customers, and generate leads directly from local searches. But managing multiple profiles requires careful strategy and attention to detail.

In this guide, we’ll walk you through best practices for setting up and maintaining Google Business Profiles across multiple locations, so your entire roofing business can maximize its reach.

What Is a Google Business Profile?

A Google Business Profile is a free online listing that showcases your business on Google Search and Google Maps. It displays critical information about your business, such as name, address, phone number, website, services offered, reviews, photos, and more.

For roofers, this profile offers an easy way to connect with homeowners who are actively searching for local roofing services. It also signals credibility and helps your company stand out from competitors.

Why Google Business Profiles Matter for Multi-Location Roofing Companies

Most roofing leads begin with a simple Google search. Homeowners typically want to hire contractors located in their immediate area, so appearing in local search results is vital for earning their business.

For roofing companies with multiple locations, Google Business Profiles help ensure each location is visible in its own market.

Without properly optimized profiles, your company may lose visibility and fail to capture valuable leads in key service areas.

How to Add Multiple Locations to Google Business Profile

Adding multiple locations to GBP is simple once you understand the process. Each location must have its own unique, verifiable physical address.

Start by either creating or claiming individual profiles for each office or service location. You can manage them all under a single Google Business account but should not attempt to use one profile to cover multiple locations—that violates Google’s guidelines and undermines your SEO potential.

For each profile, be sure to:

• Verify the physical address.
• Use a business name that reflects the location if helpful (ex: “ABC Roofing – Fairfax”).
• Enter accurate and consistent Name, Address, and Phone Number (NAP) details.
• Specify the service area radius based on where your team operates.

Once you’ve set up each profile, you can manage them through the Google Business dashboard.

Best Practices for Managing Google Business Profiles for Multiple Locations

Now that your profiles are live, it’s time to optimize them. Here are some of the most effective practices for managing Google Business Profiles across multiple locations:

1. Complete All Business Details

Make sure each profile contains complete and accurate information. Leaving fields blank can hurt your visibility and credibility.

• Business name (with location modifier if appropriate)
• Categories (Roofing Contractor, Roof Repair, etc.)
• Business description tailored to the local market
• Local phone number
• Hours of operation
• Website link (ideally to a location-specific landing page)
• Services offered
• Attributes (e.g., “Family-owned,” “Veteran-owned”)

Profiles that are fully completed perform better in local search.

2. Regularly Post Updates to Each Profile

Google Posts allow you to share timely updates, special offers, project highlights, and more directly on your Business Profile. This content appears in local search results and helps attract engagement.

Scheduling tools can help you manage posts across multiple profiles consistently.

3. Manage Profile Access Carefully

When multiple team members or marketing partners are involved, it’s essential to set up profile access thoughtfully.

Use Google’s role settings:

• Owners should retain full control of each profile.

• Managers can update content and respond to reviews.

• Site managers can handle basic edits and posts.

Keeping access organized reduces the risk of accidental changes or conflicting updates.

4. Upload High-Quality Photos and Videos

Visual content plays a huge role in building trust and encouraging clicks. Each location should have its own collection of professional, location-specific images.

Types of photos that best enhance your profile include:

• Exterior photos of the local office or storefront (if applicable).
  
• Team members working on roofing projects.
  
• Before-and-after shots of completed work.
  

Follow Google’s recommended photo requirements:

• Minimum resolution: 720 px by 720 px.
  
• JPG or PNG format.
• High-quality, well-lit images.

5. Respond Promptly to Reviews

Reviews are one of the strongest trust signals for homeowners choosing a roofer. Make sure you actively manage reviews for each location.

Respond to all reviews, both positive and negative, in a timely, professional manner. A quick thank you on a five-star review reinforces goodwill, while a thoughtful response to a critical review demonstrates accountability.

Encourage happy customers to leave reviews by following up after successful jobs. The more positive reviews you collect, the stronger your profile will appear in local search.

6. Analyze Insights and Optimize

Google Business Profiles provide valuable insights into how customers find and interact with your business.

For each location, you can track:

• How customers found your profile (search terms, discovery via Maps, etc.).

• The number of calls, website clicks, and direction requests.

• Photo views and engagement trends.

Use the insights to refine your local SEO strategy. If the profile for one of the locations is underperforming, consider updating your photos, posting more frequently, and/or revisiting your local content.

Get Help Managing Multi-Location Profiles

Managing multiple Google Business Profiles can quickly become a full-time job—especially for growing roofing companies. If you lack the time or resources to maintain them effectively, consider working with a digital marketing agency experienced in local SEO for roofers.

At MarketKeep, we provide the following services for Google Business Profiles:

• Set up profiles properly.
• Optimize content and visuals.
• Manage updates, reviews, and posts.
• Analyze performance insights.
• Build a consistent and trustworthy local brand presence.
  

Start Optimizing All of Your Google Business Profiles Today. Ready To Get Some Help With Your Local SEO?  

Your Google Business Profile is one of the most important marketing tools your roofing company can leverage—especially when you operate in multiple markets.

By setting up and managing location-specific profiles correctly, you can improve visibility, generate leads, and build trust with homeowners across your service areas. Follow the best practices we’ve outlined here, and each location can become a consistent source of new business.

If you’re ready to take your roofing company SEO to the next level, MarketKeep is here to help. Contact us today to learn how we can optimize your profiles and drive growth for your business.