The Bare Minimum for SEO Success
Whether it is because you don’t have the time, the staff, or the budget to invest fully in search engine optimization you still want to achieve some sort of success right? So what is the bare minimum for SEO success online? What are the things you know you need to do well in order to succeed online? At MarketKeep, the digital marketing agency for small businesses, we have identified 3 items that you should be focusing on each month when it comes to SEO if you want to have any type of success online.
The Bare Minimum for SEO Success Starts With These 3 Items
Again this is not recommended that this be your only SEO strategy, but in the event you can only do the bare minimum here are the 3 things you need to do for any sort of SEO success.
Step 1: Check Your Indexing Status
The first step to any sort of SEO success is to make sure that your website can be found. The best way to do this is to check your indexing status using the Google Webmaster Tools or Google Search Console Account. Once logged in and verified you will be able to see what pages of your website have been indexed and check on the health and indexing status of each as well.
Step 2: Focus on Long-Tail Target Keywords
The next step you should take is to alter your SEO strategy for success. See how competitive your website is for keywords that your competitors are trying to rank for as well. If they are too competitive try ranking for SEO keywords that some might consider being long-tail SEO keywords. Let’s look at an example of this.
Let’s say you own a baseball jersey shop. You recognize that there are many searches out there for MLB baseball jerseys, but in reality, you know you cannot rank for that keyword since so many other websites are ranking for it as well. So what do you do? Well, go one step further and build-out multiple website pages for long-tail keywords such as “men’s MLB baseball jerseys” or “New York Yankees MLB Baseball Jerseys”. By incorporating long-tail SEO keywords into your website you have a much better chance of ranking for keywords and more importantly being found in SEO search results.
Step 2: Get Links Back To Your Site
Many business owners recognizing the importance of getting their website found online and selecting the right keywords for their website, but they stop there. You also need to make sure that you spend time each month generating backlinks for your website, because if you don’t, ultimately your website traffic will stop growing as well.
Links are a vital role in how a search engine determines whether a website should be ranked as the #1 search result online, or on the 2nd or 3rd page of Google.
Quick Summary: Bare Minimum for SEO Success
Again whether it is because you do not have the time or the budget, SEO can be boiled down into 3 distinct actions.
1. Make sure your website is indexed
2. Focus on long-tail keywords for ranking success
3. Generate backlinks to your website
If you do these three things, you will start to see some sense of SEO success online. Have any questions regarding SEO? Make sure to leave a comment below or visit our contact us page. Need help with SEO? Check out our page Small Business SEO Packages today and get your free SEO ranking report!