Top Marketing Trends For Small Businesses in 2016

As 2016 comes to a close let us take a moment to look back at some of the top online marketing trends of 2016. According to Forbes.com Here are the Top 7 online marketing trends that dominated 2016

1. Apps
2. Personalization
3. Automation
4. Strategic Diversification
5. New Kinds of Purchase Decisions
6. Better Conversion Opportunities
7. Wearables and Mobile

As someone who works with small business owners on a daily basis I can tell you right now that this list is somewhat out of touch. First off, as a business owner we are too focused on generating sales that even the thought of building an app is enough for us to shudder and never resort to marketing again. That is the only item on this list that you should not invest in, everything else you should and can use. A lot of these so called marketing trends are really things you should be doing already. Lets take a closer look at each.

Personalization

People want to engage with brands on their terms right? No one likes it when a sales rep walks into your store and starts pitching you right? Same goes for your customers too. Make sure your pitch is personal and resonates with them. If you rub them the wrong way, or fail to make an impact they could take their business elsewhere.

Automation

We only get 24 hours in the day no more no less. As a business owner myself though I do wish at times there was more. That is why as marketers we are turning to automation! Do you own a car repair store, think about having an option for people to schedule maintenance online. Selling musical instruments in your store? Try selling them online too! Automation should be your friend when it comes to selling. Let automation do the work for you!

Strategic Diversification

Don’t put all your eggs in one basket. If you invest all your time and energy into Facebook Ads, you might be missing the thousands of searches per month going on over at Google.com. Make sure you have a strategy in place for each type of marketing trend out there!

New Kinds of Purchase Decisions

Buyer’s purchasing decisions patterns are changing constantly. Don’t believe us, take a moment and read this article on Think With Google. Winning the Shift to Mobile. Crazy right? Have a strategy in place not just for print, tv, radio, and digital. Have a strategy in place for print, tv, radio, desktop, mobile, and tablet.

Better Conversion Opportunities

With new ways to purchase a product means new ways to convert someone as well. Signup forms are shorter, incentives to sign up for more information are everywhere, and social media and e-commerce are almost one in the same!

Wearables and Mobile

Everywhere we go we are connected. That means at any moment a potential customer can walk through your door or check you out online because the information is available for them there! Those are the top marketing trends of 2016 and we hope that you have found them to be insightful. If you are interested in learning more about how you can grow your business in 2017 contact MarketKeep today by filling out our form: Contact MarketKeep Rep, or give us a call at 443-275-1286.

About MarketKeep

Founded in 2015, MarketKeep strives to be the preferred Marketing Assistant to small business owners and marketing directors everywhere. We accomplish this goal by partnering with our clients to help them plan, place, and optimize their marketing strategies. From the beginning, the mission of our company has been focused on our relationships with clients. The key to success with our clients is simple, communication. We listen to all of their goals and future aspirations, and we work towards building a strategy with them to accomplish those objectives. We believe that through our partnerships, we can enable each of our clients to grow their business to their liking and transcend their set goals. How can we help your company grow? Our services will give you the time to focus on your day to day business operations while we handle your marketing and bring more customers to your doorstep. We will let you focus on being the master of your industry and you can allow us to be the professional marketing experts that we promise to be. Some of the services we provide are: email marketing, social media marketing, SEO, website maintenance, SEM, Radio Advertising, Television Advertising, Print Advertising, Direct Mail, and more!

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