SEO For Landscapers

Schema markup or schema is a great way for your website to stand out from your SEO competitors in an online search. Schema once added to your website enhances your search engine result (SERP) and produces a rich snippet. Helping to improve your search visibility and improve your overall click-through rate.

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized. To excel at on-page SEO a website must be technically proficient, offer authoritative content, and provide a flawless user experience.

At MarketKeep our team is committed to optimizing your website for on-page SEO success. First, we will make sure that your website is working properly and that your technical SEO is up to par. Secondly, we will create or optimize existing content to make sure that it is user-friendly and focused on the right keywords for your website. Finally, we will work on the usability and speed of your website to help potential customers and search engines find the content they are looking for on your website.

Backlinks are links from other websites that can be viewed effectively as vouching for the quality of your content. High-quality backlinks help improve a company’s relevance, trustworthiness, and overall domain authority making it easier to rank online. 

At MarketKeep though we believe not all links are created equal. Quality matters. A link from a high-authority page is worth more than one from a low-authority page. That is why with each backlink we generate for our clients we focus on the overall domain rank of the website and ensure that it is a do-follow link helping to boost your overall domain rank and search visibility.  

Yes, we do! As previously mentioned SEO is all about authoritative content. Each page of your website matters, and that is why our team at the beginning stage of each project will make sure to optimize every page of your site from a technical, on-page, and off-page performance. 

Your competitors are a goldmine of information that can inform every aspect of your SEO strategy and help to skyrocket your website’s organic traffic.

In concrete terms, performing an SEO competitor analysis lets you:

• Learn what works and what doesn’t in your industry.
• Find competitors’ weaknesses, and capitalize on them.
• Find competitors’ strengths, and replicate them.
• Understand what SEO tasks to prioritize going forward.
• Understand how difficult outperforming competitors in the SERPs is likely to be.

By performing a competitor analysis on a regular basis, we are able to incorporate keywords into your SEO campaign that your competitors are using and find new ways to connect with your target audience.

The purpose of your SEO title is to make people click on it, visit your website and read your post or buy your product. If your title is not good enough, people will ignore it and move on to other results. Essentially, there are two goals that you want to achieve with a title:

1. It must help you rank for a keyword;
2. it must make the user want to click through to your page.

Google uses various signals when deciding how relevant you are for a specific keyword. Even if you’re initially ranking well, but nobody is clicking on your result, your rankings might deteriorate over time. The opposite is also true. At first, you may be positioned lower in the search results. But, if your title gets people to click on it, Google will notice. Consequently, over time, your rankings may improve.

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. 

Its purpose is simple: it needs to get someone searching with a search term on Google to click your link. In other words, meta descriptions are there to generate click-throughs from search engines.

Search engines say there is no direct SEO benefit from the meta description – they don’t use it in their ranking algorithm. But there is an indirect benefit: Google uses click-through-rate (CTR) as a way of working out whether you’re a good result. If more people click on your result, Google considers you to be a good result and will – based on your position – move you up the rankings. This is why optimizing your meta description is so important.

The starting position of your website plays a key role in how long the process will take. For sites that have just launched the process may take longer, while established businesses may only need a few adjustments to start seeing results.

Establishing consistent rankings online can take anywhere from 1-3 months. For a better sense of how long it will take your website to rank make sure to fill out our SEO Evaluation Report.

Unlike traditional SEO agencies who expect 6 or 12-month commitments, our SEO contracts renew on a month-to-month basis. We always ask for 45 days to showcase our work but we want our clients to feel comfortable with the SEO process which is why we don’t ask for long-term commitments.

3 simple items. Access to your website, access to your Google My Business Profile, and access to your Google Analytics account. That’s it!