As small business owners, we are always finding ways to reach out target audience using new marketing strategies. The marketing strategies listed below are the top ones for 2018 that are cost-effective, maximize your reach, and are easy to track. If you have any questions or would like to speak with one of our team members about implementing any of the marketing strategies listed below make sure to visit the MarketKeep Contact Page.

1. Search

Google processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. This creates endless possibilities and instances where business owners large and small can connect with their target audience. Incorporating a strong search campaign into your overall marketing strategy is the best thing that you can do. The two most popular choices for search are; Search Engine Optimization and Search Engine Marketing. These search programs are centered around connecting with people are they search popular web engines such as Google, Yahoo, and Bing. If you are looking for the most trending search platform, look no further than YouTube. Not only are you providing answers to people’s questions, but you get to display your business in a visual setting.

2. Social Media

Social Media is meant to build relationships with customers in a social setting. What is great about platforms such as Facebook, Instagram, and Twitter is that they allow you to connect with customers on their time. They may not be looking for your services right now, but by connecting with them now you are building for a sale in the future. Some of the other reasons why business owners try to grow their Social Media platform is because of the following.

• improves customer service
• creates meaningful relationships that generate leads
• an affordable way to increase brand awareness
• become an industry expert and expand your networks

By using social media as an essential channel to engage with small businesses and maintain your reputation as a go-to small business resource. By doing this, you are becoming a trusted online resource and will help to drive unique site visitors and increase the engagement with your small business.

3. Email Marketing

When used properly email marketing can be used to build loyalty and trust within your company. Companies such as Constant Contact and MailChimp have made it easy for small business owners to develop lasting relationships with prospects, leads, current customers, and your social media followers.

4. Video Production:

We touched on this briefly with Search, but Video has enabled business owners to reach their customers on smartphones, tablets, and computers. Websites such as YouTube and Vimeo allow you to upload your product reviews, tours, and testimonials to one dashboard and make it easy to share your videos via social media, direct links, and embedded videos in your website.