Social Media Advertising?
A lot of business owners ask us this question all the time. What social media platform should I advertise on? Social Media advertising can be tricky because there are so many companies out there telling you they have the best way. You may listen to them and find that what they are offering really does not fit your company’s budget or even style.
What you should really be doing with social media advertising is taking a closer look at your target audience. In our last blog we talked about questions you should be asking yourself when planning a social media advertising campaign. You can re-read that article here. In this blog we want to take a closer look at answering the question where does your target audience spend most of their time online.
In order to best know which platform to advertise on you should ask yourself this one simple question. How old is my target audience? Seriously that’s it! If you know the average age, than you know the platform that should work best. Therefore let’s take a closer look at each social media platform!
Social Media Advertising on Facebook
79% of online adults have a Facebook Account
75% of men have an account while 83% of women online have an account
Age Breakdown
- 18-29: 88% of those online have an account
- 30-49: 85% of those online have an account
- 50-64 72% of those online have an account
- 65+: 62% of those online have an account
Best Time to Use Facebook
For a message that can resonate with your entire target audience from 18 to 99. Facebook is a great platform for a general message because it reaches the largest and widest target audience.
Social Media Advertising on Instagram
32% of online adults have an Instagram Account
26% of men have an account while 38% of woman online have an account
Age Breakdown
- 18-29: 59% of those online have an account
- 30-49: 33% of those online have an account
- 50-64: 18% of those online have an account
- 65+: 8% of those online have an account
Best Time to Use Instagram
Instagram is a platform that is used by a younger audience. If your business is looking to create a specific message for younger audiences such as teenagers or young adults, Instagram is the way to go! While it might have a smaller percentage of people online, the engagement level is 10x higher on Instagram than it is on Facebook. So a small pool, yes, but a more engaged audience!
Social Media Advertising on Twitter
24% of online adults have a Twitter Account
24% of men have an account while 25% of women online have an account
Age Breakdown
- 18-29: 36% of those online have an account
- 30-49: 23% of those online have an account
- 50-64: 21% of those online have an account
- 65+: 10% of those online have an account
Best Time to Use Twitter
Twitter is more of a news outlet than anything else. This platform should be used to blast out news for your business. There is no real need to advertise on this platform just yet
MarketKeep the preferred marketing assistant
Some Additional MarketKeep Links for You….
Need Help Planning a Social Media Advertising Campaign?
Need help planning a social media advertising campaign? The team at MarketKeep would love to help out and answer any questions you may have for us. You can visit our contact page here, or fill out the form below. We look forward to speaking with you soon!
[contact-form to=’patrick@marketkeep.com’ subject=’Lead from the Blog’][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]