Small Business SEO
SEO Keywords for Bathroom Remodel
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Learn which keywords to utilize in order to drive traffic to your website
Unlock More Bathroom Remodel Leads with the Right SEO Strategy
There is no shortcut to standing out in today’s competitive home improvement market, but the right SEO strategy can help your remodeling business rise to the top of Google’s search results. The success of your campaign depends on targeting the right keywords. For bathroom remodelers, optimizing your website with a mix of high-traffic, local, and service-specific keywords is the key to attracting qualified leads and turning them into new projects.
Did you know that thousands of bathroom remodeling searches happen every month across the United States? When you pair popular keywords with local search terms like “bathroom remodel in [City]” or “bathroom renovation near me,” your business can attract consistent traffic and convert those searches into booked consultations — all through organic search.
In This SEO Guide for Bathroom Remodelers, You’ll Discover:
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The Top 50 SEO Keywords for Bathroom Remodeling Companies
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How to Choose the Best Keywords for Your Services and Locations
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Proven Keyword Strategy Tips to Improve Local SEO, PPC Performance, and Overall Website Rankings
Whether you specialize in custom bathroom renovations, shower and tub installations, or complete home remodeling, understanding how homeowners search for these services is the first step to increasing your online visibility. The foundation of every successful marketing strategy starts with one thing — the right keywords.
How to Choose the Best Bathroom Remodel Keywords for Your Business
Before you start adding every bathroom remodeling phrase to your website, take a step back and ask yourself an important question:
Who Is Your Ideal Bathroom Remodeling Customer?
Do you mostly serve homeowners looking to update outdated bathrooms? Are you focused on luxury bathroom renovations, walk-in shower installations, or budget-friendly remodels? Each audience searches differently, and understanding their intent is essential to choosing the right keywords.
For example:
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A homeowner planning a quick update might search “bathroom remodel near me”
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Someone exploring design ideas could look for “modern bathroom renovation in [City]”
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A client ready to invest in a complete upgrade might type “custom bathroom remodeling company [City]”
Understanding what your potential customers are looking for helps you choose keywords that match their exact needs and motivations.
Start with Your Core Services
Begin by identifying your most popular services. These high-demand keywords will form the foundation of your homepage, service pages, and online ads.
Some examples include:
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Bathroom remodel near me
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Bathroom renovation [City Name]
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Walk-in shower installation
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Bathtub replacement
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Master bathroom remodel
Once you’ve identified your main services, use keyword research tools such as Google Keyword Planner, Ahrefs, or SEMrush to find related terms with good search volume and lower competition.
Research Your Competitors
Look at the top-ranking bathroom remodeling companies in your area. Notice what keywords they use in their titles, headings, and web copy. Tools like SEMrush or Moz can reveal which phrases are driving the most traffic to their sites and help you discover gaps in your own strategy. A little competitive research can go a long way toward refining your keyword plan.
Prioritize Long Tail Keywords
Most Google searches are long tail, meaning they are more specific and focused on a user’s intent. These phrases might not have huge search volume, but they often lead to higher-quality leads because they attract people who are ready to take action.
Some examples include:
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How much does a bathroom remodel cost in [City]
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What is the best tile for a small bathroom
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How long does a bathroom renovation take
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Best contractor for bathroom remodel near me
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Do I need a permit to remodel my bathroom in [City]
Long tail keywords are perfect for blog posts, FAQs, and landing pages. They mirror the questions real homeowners ask and can help you attract motivated clients ready to start their projects.
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
The Best SEO Keywords for Bathroom Remodel by Category
Organizing your keywords into categories helps you build focused website pages, blog posts, and advertising campaigns that attract the right audience.
General Bathroom Remodel Keywords
These are your high-traffic, broad keywords. They work best on your homepage, main service pages, and Google Ads campaigns. These terms capture general search intent from homeowners who are exploring bathroom renovation options.
- bathroom remodel near me
- best bathroom remodeling company
- bathroom renovation contractor
- bathroom remodeling services
- affordable bathroom remodel
- top rated bathroom remodeler
- bathroom design and remodel
- professional bathroom renovation
Local SEO Keywords (Insert Your City or Service Areas)
Local keywords help your remodeling business appear in searches made by people in your specific area. Use them in city-specific pages, blog posts, and your Google Business Profile to increase visibility in local results.
- bathroom remodel in [City Name]
- bathroom renovation [City Name]
- bathroom remodeling contractor in [City Name]
- custom bathroom remodel [City Name]
- bathroom designer near [City Name]
- best bathroom remodeler in [Your Area]
- bathroom contractor serving [City or County]
Bathroom Remodeling Service Keywords
These keywords focus on specific services you offer. They are ideal for individual service pages and targeted campaigns that highlight what makes your company stand out.
- shower installation
- bathtub replacement
- walk in shower remodel
- small bathroom renovation
- master bathroom remodel
- tile installation for bathrooms
- vanity installation
- complete bathroom renovation
Luxury and Custom Remodel Keywords
If you specialize in high-end or custom bathroom renovations, these keywords will help attract clients looking for premium design and craftsmanship.
- luxury bathroom remodel
- custom bathroom renovation
- modern bathroom design
- spa style bathroom remodel
- high end bathroom contractor
- bathroom upgrades and finishes
- bathroom interior design ideas
Long Tail Keywords for Blog or FAQ Content
These detailed phrases often have lower search volume but stronger intent. They are perfect for blog posts, FAQs, and landing pages that answer specific homeowner questions.
- how much does a bathroom remodel cost in [City]
- how long does a bathroom renovation take
- what is the best tile for a small bathroom
- should I replace my bathtub or install a shower
- how to plan a bathroom remodel on a budget
- tips for hiring a bathroom remodeling contractor
- how to choose a vanity for your bathroom
How to Use the Top 50 SEO Keywords for Bathroom Remodel Effectively
Once you have identified the best keywords for your bathroom remodeling business, the next step is to put them to work. Strategic placement of these keywords throughout your website and online listings will help boost your search rankings, increase traffic, and convert visitors into real clients.
1. Optimize Your Website with the Right Bathroom Remodeling Keywords
Begin by placing your most important keywords in the areas that both search engines and users pay attention to the most. These include:
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Page titles and meta descriptions
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H1 and H2 headings
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URLs for your service and location pages
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Image file names and alt text
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Internal links between blog posts and service pages
If you offer services such as shower installations, bathtub replacements, or complete bathroom renovations, make sure those terms appear naturally within your content. Avoid simply listing them. Instead, write in a way that answers questions and matches what homeowners are actually searching for.
2. Create Location Specific Pages
If your remodeling company serves several cities or towns, create separate landing pages for each area instead of relying on one general page. This helps Google understand where you operate and increases your visibility in local searches.
For example:
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Bathroom remodel in Tampa
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Custom bathroom renovation in Orlando
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Shower installation in Clearwater
Each page should include information about your services, local landmarks, and examples of projects completed in that area. Be sure each page has its own unique content to avoid duplication.
3. Optimize Your Google Business Profile
Your Google Business Profile (GBP) is one of the most effective tools for attracting local remodeling leads. To make the most of it:
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Use the same keywords your clients search for, such as “bathroom remodel near me” or “bathroom renovation in [City]”
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Clearly list your services and keep your business information updated
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Upload professional photos of your team, recent projects, and completed bathrooms
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Encourage satisfied clients to leave reviews and respond to each one with gratitude and professionalism
When responding to reviews, you can include keywords naturally. For example: “Thank you for choosing our team for your bathroom remodel in Charlotte.”
4. Build a Keyword Focused Content Strategy
Consistent, keyword-driven content helps your website attract more organic traffic and builds your credibility as an expert in bathroom remodeling. Create blog posts, FAQs, and guides that answer the questions potential clients are already asking online.
Some examples include:
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How much does a bathroom remodel cost in [City]
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How to choose the best tile for your bathroom
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What to expect during a bathroom renovation
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How to make a small bathroom look bigger
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Bathroom remodel ideas for modern homes
Each piece of content should focus on one main keyword and provide valuable information that helps readers make informed decisions. Publishing new, informative content regularly shows Google that your business is active, trustworthy, and worth ranking highly in search results.
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
The 50 Best SEO Keywords for Bathroom Remodel Companies (2025)
| Keyword | Avg. monthly searches | Competition |
| bathroom remodel | 201000 | Medium |
| bathroom reconstruction | 201000 | Medium |
| bathroom remodel bathtub | 201000 | Medium |
| bathroom remodel near me | 135000 | Medium |
| bathroom renovations near me | 135000 | Medium |
| bathroom renovation contractors near me | 135000 | Medium |
| bath renovation near me | 135000 | Medium |
| bathroom renos near me | 135000 | Medium |
| jacuzzi bath remodel | 74000 | High |
| bathroom remodel contractors | 60500 | Low |
| bathroom renovation contractors | 60500 | Low |
| remodeling bathroom contractors | 60500 | Low |
| bathroom remodel cost | 40500 | Medium |
| bathroom renovation cost | 40500 | Medium |
| bath remodel cost | 40500 | Medium |
| bathtub renovation cost | 40500 | Medium |
| restroom remodeling cost | 40500 | Medium |
| bathroom redesign cost | 40500 | Medium |
| bathroom renovations | 27100 | Medium |
| small bathroom remodel | 27100 | High |
| bath renovation | 27100 | Medium |
| small bathroom renovations | 27100 | High |
| small bathroom reno | 27100 | High |
| small bathroom redo | 27100 | High |
| bathroom remodels for small bathrooms | 27100 | High |
| small bathroom redesign | 27100 | High |
| bathroom remodel contractors near me | 22200 | Medium |
| bathroom remodel companies near me | 22200 | Medium |
| bath remodeling companies near me | 22200 | Medium |
| bath remodeling contractors near me | 22200 | Medium |
| shower remodel | 18100 | High |
| shower renovation | 18100 | High |
| shower reno | 18100 | High |
| jacuzzi bath remodel cost | 14800 | Medium |
| bathroom refinishers | 14800 | Medium |
| tub to shower conversion | 12100 | High |
| bathtub to shower conversion | 12100 | High |
| bathroom remodel companies | 12100 | Low |
| kitchen and bath remodeling | 12100 | Low |
| average bathroom remodel cost | 12100 | Medium |
| kitchen and bathroom remodeling | 12100 | Low |
| bath remodeling companies | 12100 | Low |
| bathtub conversion to shower | 12100 | High |
| bathroom tub to shower conversion | 12100 | High |
| bathroom renovation companies | 12100 | Low |
| kitchen bathroom remodel | 12100 | Low |
| average cost of bathroom renovation | 12100 | Medium |
| average cost to redo a bathroom | 12100 | Medium |
| kitchen & bath remodeling | 12100 | Low |
| typical bathroom remodel cost | 12100 | Medium |
The 50 Best SEO Keywords for Bathroom Remodel Companies
| Keyword | Avg. Monthly Searches | Competition |
| bathroom remodel | 165,00 | High |
| bathroom renovations | 18,100 | High |
| small bathroom remodel | 40,500 | High |
| bathroom remodel cost | 33,100 | High |
| bathroom remodel near me | 22,200 | Medium |
| shower remodel | 14,800 | High |
| bathroom renovation cost | 8,100 | High |
| bathroom makeovers | 6,600 | High |
| bath remodel | 12,100 | High |
| average bathroom remodel cost | 12,100 | Medium |
| tub to shower conversion | 4,400 | High |
| bathroom contractors | 3,600 | Medium |
| bathroom contractors near me | 4,400 | Medium |
| small bathroom renovations | 2,900 | High |
| 5×7 bathroom remodel cost | 1,900 | Medium |
| bathroom remodeling contractors | 6,600 | Medium |
| reborn bath solutions | 1,900 | Medium |
| small bathroom remodel cost | 3,600 | High |
| shower remodel cost | 2,900 | High |
| master bathroom remodel | 4,400 | High |
| kitchen and bath remodeling | 3,600 | Medium |
| home depot bathroom remodel | 2,400 | High |
| cost of new bathroom | 1,000 | High |
| lowes bathroom remodel | 1,900 | High |
| bathroom companies | 260 | High |
| master bathroom remodel cost | 2,400 | Medium |
| cost to redo bathroom | 2,900 | High |
| bathroom renovations near me | 2,400 | High |
| kitchen and bathroom | 880 | Medium |
| bath remodel near me | 3,600 | High |
| bathrooms on a budget | 260 | High |
| bathroom shower remodel | 2,900 | High |
| small bathroom makeovers | 2,900 | High |
| bath fitter shower | 1,900 | High |
| bathroom repair | 1,000 | Medium |
| shower renovation | 1,600 | High |
| master bath remodel | 1,900 | High |
| rebath cost | 2,400 | High |
| bci bath and shower | 2,400 | High |
| licensed bathroom contractors near me | 1,300 | High |
| redo bathroom | 2,900 | High |
| bathroom remodel contractors near me | 3,600 | Medium |
| tiny bathroom remodel | 1,600 | High |
| bath fitters near me | 1,600 | High |
| one day shower remodeling | 880 | High |
| average cost of new bathroom | 210 | Medium |
| average bathroom renovation cost | 1,900 | Medium |
| kitchen and bathroom remodeling | 1,900 | Medium |
| bathroom addition cost | 1,3000 | High |
| home depot bathroom remodel cost | 880 | High |
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
Utilizing the Top SEO Keywords for Bathroom Remodel
The key to ranking well with the top SEO keywords for bathroom remodeling comes down to seven important strategies. Each one helps increase your visibility, attract more qualified leads, and establish your remodeling business as a trusted local expert.
1. Make sure your website is mobile friendly, fast, and secure
Most homeowners searching for bathroom remodeling services are doing so on their phones or tablets. Your website should load quickly, look great on all devices, and use secure HTTPS to build trust with visitors and search engines alike.
2. Target the right search intent
Use your SEO keywords in a way that aligns with what homeowners are actually searching for, such as “bathroom remodel near me” or “bathroom renovation in [City].” The goal is to match your content to their needs and search behavior.
3. Optimize your website content and structure
Include your chosen keywords naturally within your page titles, meta descriptions, headings, and throughout your content. Write clear, informative copy that helps users understand your services and makes it easy for Google to rank your pages.
4. Claim and optimize your Google Business Profile
A complete and optimized Google Business Profile helps your remodeling business appear in local searches and on Google Maps. Add your correct contact information, service areas, business hours, and professional project photos. Use keywords in your business description to reinforce your specialties.
5. Keep your business information consistent across all directories
Make sure your name, address, and phone number (NAP) are identical everywhere your business appears online. Update listings on Yelp, BBB, Houzz, Angi, Bing Places, and other platforms to build credibility and improve your local rankings.
6. Create a blog that targets your keywords
Publish keyword-focused articles that answer real homeowner questions, such as “How much does a bathroom remodel cost in [City]?” or “How to choose the right tiles for your bathroom.” Regularly updated, informative content shows Google that your website is active and trustworthy.
7. Use optimized photos and videos
Visual content is powerful for a remodeling business. Upload high-quality images and videos of your completed projects, and give each file a descriptive name and alt text that includes your keywords — for example, “bathroom remodel in Chicago” or “custom shower renovation project.” This improves both SEO performance and engagement.
Local SEO for Bathroom Remodelers
Get found by homeowners in your city or service area
Local SEO is one of the most effective ways to bring in new remodeling leads. Most people searching for a bathroom remodeler are looking for a local contractor they can trust to handle the job quickly and professionally. When someone searches “bathroom remodel in [City]” or “bathroom renovation near me,” your goal is to appear in the top three results on Google Maps — known as the map pack.
How to Improve Your Local Visibility
Claim and Optimize Your Google Business Profile
Your Google Business Profile is often the first thing potential clients see. To make the most of it:
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Use your exact business name, address, and phone number (NAP)
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Choose categories such as Bathroom Remodeler, Home Renovation, or Contractor
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Upload high-quality photos of your projects, team, and workspace
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Write a detailed, keyword-rich business description that highlights your services and locations
Keep It Active with Regular Posts
Regular updates on your Google Business Profile show Google and potential clients that your business is active and engaged.
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Share before-and-after project photos
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Post design tips or seasonal remodeling ideas
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Highlight completed projects in specific neighborhoods
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Promote special offers or consultations
Encourage and Respond to Reviews
Positive reviews are essential for both reputation and SEO.
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Ask happy clients to leave reviews after project completion
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Respond to every review with professionalism and gratitude
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Include keywords naturally in your replies, such as “Thank you for choosing us for your bathroom remodel in Tampa.”
Get Listed in Local Directories
Consistency across platforms builds trust with search engines. Ensure your business information is correct on sites like:
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Yelp
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Angi
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BBB
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Houzz
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Bing Places
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Apple Maps
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Local Chamber of Commerce directories
Create City Specific Service Pages
If your remodeling company serves multiple cities or towns, create individual pages for each area. Each page should include:
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Keywords like Bathroom Remodel in [City] or Bathroom Renovation Contractor [City]
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Mentions of local neighborhoods or landmarks
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Testimonials or photos from completed projects in that area
Examples:
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Bathroom Remodel in Dallas
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Custom Bathroom Renovation in Fort Worth
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Shower Installation in Arlington
City-specific pages not only help your SEO but also show potential clients that your business is local, experienced, and ready to serve their community.
On Page SEO for Bathroom Remodel
Make your website easy for Google to understand while keeping it engaging for potential clients
On page SEO is the process of improving your website so that it ranks well in search results and provides a seamless experience for every visitor. When your remodeling website loads quickly, explains your services clearly, and uses the right keywords, Google is more likely to trust and recommend it to homeowners searching for bathroom renovation services.
Where to Use SEO Keywords for Maximum Impact
To get the most value from your keywords, use them strategically in the places that both search engines and potential clients notice most:
- Page Titles: Use clear, location-based phrases such as Bathroom Remodel in [City] | [Your Company Name]
- Meta Descriptions: Write short, engaging summaries that include your main keyword, for example: Looking for a professional bathroom remodel in [City]? Schedule your free consultation today.
- Headings (H1, H2): Create keyword-focused headings like Luxury Bathroom Renovations in [City] or Trusted Bathroom Remodeling Contractors Near You.
- Body Content: Incorporate your keywords naturally throughout your content. Avoid repeating them too often, but make sure they appear in important sections where they fit naturally.
- URLs: Use simple, keyword-based URLs such as /bathroom-remodel-[city] or /shower-installation-[city]
Create Dedicated Pages for Each Remodeling Service
Instead of grouping all your services on one page, create a dedicated page for each major offering. This helps your website rank for more targeted searches and gives visitors a better browsing experience.
Examples include:
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Bathroom Remodeling Services
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Walk In Shower Installation
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Bathtub Replacement
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Custom Tile Design
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Master Bathroom Renovation
Each page should focus on one core service, include local keywords where relevant, and end with a clear call to action such as Request a Free Quote or Schedule a Design Consultation.
Improve Your Site Speed and Mobile Experience
Many homeowners search for bathroom remodelers on their phones while researching ideas or comparing contractors. Your website should be fast, mobile-friendly, and easy to navigate.
Use tools such as Google PageSpeed Insights or GTmetrix to identify ways to improve performance. Your website should:
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Load quickly on all devices
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Be simple to use on smartphones
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Include visible call-to-action buttons like Contact Us or Get a Quote
Add Schema Markup to Your Website
Schema markup helps Google understand what your business offers and where you are located. Adding Local Business Schema improves your visibility in search results and helps potential clients find you faster.
Use Google’s Structured Data Markup Helper to add details such as:
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Business name
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Address and service areas
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Hours of operation
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Services offered (for example, bathroom remodeling, tile installation, shower conversions)
Optimize Your Images for SEO
High-quality images are essential for showing your craftsmanship and building trust with potential clients. When optimized correctly, they can also help improve your SEO performance.
Each image should:
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Be compressed for faster loading
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Have a descriptive file name (for example, bathroom-remodel-chicago.jpg)
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Include alt text that describes the image, such as Modern bathroom remodel completed in Chicago.
Optimized images not only improve user experience and accessibility but can also increase your chances of appearing in Google Images, giving you another source of valuable traffic.
Off Page SEO for Bathroom Remodel
Build trust, boost visibility, and strengthen your remodeling company’s online reputation
Off page SEO refers to all the actions you take outside your website to improve your rankings and authority online. The more trusted websites that link to your remodeling business, the more confident Google becomes in recommending your company to potential clients.
Ways to Strengthen Your Off-Page SEO
Earn High Quality Backlinks
Backlinks are like recommendations from other websites. When respected sources link to your remodeling website, it signals credibility to search engines and helps your site rank higher in search results.
Here are some effective ways to build quality backlinks:
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Submit your business to trusted directories such as Houzz, Angi, BBB, HomeAdvisor, and local Chamber of Commerce websites
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Reach out to local home improvement blogs or real estate publications to contribute articles or offer expert remodeling advice
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Get featured in online design magazines or renovation resource sites
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Build partnerships with interior designers, plumbers, or builders who may link to your business from their websites
These backlinks show Google that your company is established, knowledgeable, and trusted in your field.
Promote Content on Social Media
Social media is a powerful tool for driving traffic and earning attention for your remodeling projects. When your content is shared or referenced, it creates opportunities for organic backlinks and brand exposure.
Share engaging posts such as:
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Before and after photos of your bathroom remodels
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Design inspiration and renovation ideas
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Educational blog posts like “How to Plan a Bathroom Remodel” or “Top Bathroom Design Trends for [Year]”
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Seasonal tips and promotional offers
Use location-based hashtags like #ChicagoRemodel or #BathroomDesignBoston to reach homeowners in your area. Respond to questions, comment on posts, and encourage satisfied clients to share their results.
Connect with the Local Community Online
Building strong relationships within your community can lead to valuable backlinks, referrals, and word-of-mouth marketing.
You can:
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Sponsor local home shows or community events and ask to be listed on the event’s website
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Join local business associations or builder networks that maintain online directories
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Partner with real estate agents, home stagers, or interior designers and request a listing on their partner pages
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Collaborate with local influencers or design bloggers who highlight home renovation projects
These connections strengthen your reputation both locally and online.
Ask for Links from Clients and Partners
If you’ve completed projects for businesses, real estate companies, or property managers, ask them to mention your company or link to your website on their own pages. A project feature or testimonial with a backlink can increase your visibility and authority.
Track and Maintain Your Backlink Profile
It’s important to monitor who is linking to your website and ensure those links come from credible, relevant sources.
Use SEO tools like Ahrefs, Moz, or SEMrush to:
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Track new and lost backlinks
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Identify which sites bring the most traffic
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Spot spammy or irrelevant links and disavow them in Google Search Console
Maintaining a clean backlink profile helps protect your rankings and ensures that your online presence remains strong and professional.
Pro Tip: Tie It All Together With Google Analytics
Track your performance by monitoring:
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Which keywords are bringing traffic
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Which pages get the most visitors
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What search terms trigger your Google Business Profile
By tying in tools like Google Analytics, Google Search Console, and Google Business Profile Insights, you can refine your SEO strategy over time and continue climbing the ranks.
