Small Business SEO
The Difference Between Broad vs Long-Tail Keywords for Flooring Contractors
Broad vs Long-Tail Keywords for Flooring Contractors. Which ones do you use? The answer is its a combination of both. Use the table of contents to jump to a particular section you are wanting to learn more about or read our entire article to figure out why it doesn’t have to be just broad vs long-tail keywords for flooring contractors and how through a combination of both you can connect with your customers in the moments that matter to them.
Table of Contents: Broad vs Long-Tail Keywords for Flooring Contractors
- Broad vs Long-Tail Keywords for Flooring Contractors: Which Should You use?
- What Are Broad and Long-Tail Keywords
- Key Differences between Broad and Long-Tail Keywords
- How Flooring Contractors Can Find The Right SEO Keywords
- How to Incorporate Broad and Long-Tail Keywords In Your SEO Strategy
- How Algorithm Updates Impact Your Keyword Strategy
- The Takeaway for Flooring Contractors
- Partner With an SEO Company for Flooring Contractors
Broad vs Long-Tail Keywords for Flooring Contractors: Which Should You Use?
When it comes to SEO for flooring contractors, keywords are the foundation of your strategy. The terms you choose determine who finds your business, how they find it, and whether they take action when they land on your site or Google Business Profile. Two of the most important keyword types to understand are broad keywords and long-tail keywords.
So, which should you focus on? The short answer: both. Each plays a unique role in helping flooring contractors capture traffic and generate leads. In this guide, we’ll break down the differences, explain when to use each, and show you how to build a balanced keyword strategy that works for your business.
What Are Broad and Long-Tail Keywords
Before we dive into strategy, let’s make sure the definitions are clear.
Broad SEO Keywords Explained
Broad SEO Keywords for Flooring Contractors are short, general search terms. Think of phrases like:
- flooring
- hardwood installation
- tile contractor
These terms have high search volume, but they’re competitive and vague. Someone searching “flooring” could be looking for DIY advice, flooring stores, or a contractor.
Long-Tail SEO Keywords Explained
Long-tail keywords are longer, more specific phrases that usually have lower search volume but higher intent. Examples include:
- hardwood floor installation in Baltimore County
- best vinyl plank flooring contractor near me
- eco-friendly flooring installation for kitchens
These searches come from people who know what they want and are closer to hiring a contractor.
Broad vs Long-Tail Keywords: The Key Differences
| Aspect | Broad Keywords | Long-Tail Keywords |
| Search Volume | High search volume, often thousands of searches per month | Lower search volume, often a few dozen to a few hundred searches |
| Audience Size | Broad audience, less targeted | Smaller audience, highly specific and targeted |
| Competition | High competition, harder to rank for | Lower competition, easier to rank for |
| Conversion Potential | Lower conversion rates, since intent is less clear | Higher conversion rates, since intent is more specific |
| Examples | “Shoes,” “Flooring contractor” | “Women’s running shoes size 8 Baltimore,” “hardwood floor repair in Rockville” |
| SEO Role | Build awareness, drive general traffic | Capture ready-to-convert customers, drive qualified leads |
Broad Keywords Pros and Cons
Pros of Broad Keywords
- High search volume = more potential traffic.
- Helps establish authority in your industry.
- Great for long-term brand awareness campaigns.
Cons of Broad Keywords
- Highly competitive (especially against national brands and big-box stores).
- Lower conversion rates since search intent is vague.
- May waste ad spend if used carelessly in PPC campaigns.
Long-Tail Keywords Pros and Cons
Pros of Long-Tail Keywords
- Less competition = easier to rank.
- Higher conversion rates since intent is specific.
- Helps flooring contractors target local areas and niche services.
Cons of Long-Tail Keywords
- Lower search volume per keyword.
- Requires a broader content strategy to capture enough traffic.
- Can be harder to research without the right tools.
Why Broad and Long-Tail Keywords Work Best Together
The most effective keyword strategies for flooring contractors use both. Broad keywords bring visibility and authority, while long-tail keywords drive qualified leads ready to book. Together, they make sure you reach homeowners at every stage of the decision-making process.
How Flooring Contractors Can Find the Right SEO Keywords
Keyword research is the backbone of SEO. Here are proven methods to uncover both long-tail and broad keywords for your flooring business.
How to Find Long-Tail Keywords For Your Flooring Business
Google Search Suggestions
Start typing flooring-related terms into Google and see what autocomplete suggests. These phrases are based on real user searches.
Google Keyword Planner
Google’s free tool for Keyword Research helps you find long-tail variations and shows search volume trends.
SEO Keyword Tools
Platforms like SEMrush, Ahrefs, and Ubersuggest can generate long-tail keyword ideas and provide competition data.
Competitor Analysis
Look at what keywords your competitors rank for. This helps identify gaps where you can compete.
Listening to Your Customers
Pay attention to the exact words customers use when they call or email. Phrases like “best flooring contractor near me” or “affordable hardwood refinishing” make great long-tail keywords.
How to Incorporate Broad and Long-Tail Keywords Into Your Flooring SEO Strategy
Use broad keywords on your homepage and main service pages. Layer in long-tail keywords for specific services and locations. For inspiration, check out MarketKeep’s Top 50 SEO Keywords for Flooring Contractors.
Blog Posts and Topic Clusters
Blogs are perfect for long-tail keywords. Write posts that answer specific questions like “How much does it cost to refinish hardwood floors in Maryland?” These drive targeted traffic.
Google Business Profile Optimization
Use long-tail keywords in your business description, service listings, and Q&A section. Broad keywords can be used in your primary business category.
Paid Search Campaigns
Broad keywords can build awareness through PPC ads, while long-tail keywords deliver better ROI for conversions.
Looking Ahead: How Algorithm Updates Impact Keyword Strategy
Google’s algorithm is increasingly focused on user intent and search context. This means long-tail keywords are becoming more valuable than ever. But broad keywords will still help establish authority and brand recognition. A balanced approach is key.
The Big Takeaway for Flooring Contractors
- Broad Keywords = visibility and awareness
- Long-Tail Keywords = targeted leads and conversions
- The best strategy blends both, tailored to your services and local market
For business owners, SEO for Flooring Contractors success starts with choosing the right keywords and applying them consistently across your website, blog, and Google Business Profile.
Partner with an SEO Company for Flooring Companies
At the end of the day, keyword research and strategy take time. If you’d rather focus on running your business while experts handle the SEO, MarketKeep is here to help.
Why Partner with MarketKeep?
We specialize in helping flooring contractors get found online through local SEO, content strategy, and Google Business Profile optimization. By tailoring our approach to your unique business, we make sure that you attract the right audience and stay ahead of competitors in your area.
Flexible SEO Packages
From starter SEO plans to comprehensive campaigns, our packages are designed to fit your goals and budget. Whether you’re just beginning your digital marketing journey or ready to scale your efforts, we have the tools and expertise to grow with you.
Connect With Customers Online & Grow Your Business
Ready to grow your flooring business? Partner with MarketKeep, an SEO company for flooring companies, and let us help you rank higher, attract more leads, and book more projects.
Additional SEO Resources for Flooring Contractors
- SEO Packages for Flooring Contractors
- The Difference Between Broad and Long-Tail Keywords
- 6 Ways to Boost Your Flooring Contractor Website
- The Importance of Google Reviews for Flooring Contractors
- The Ideal Website Sitemap for Flooring Contractors
- How to Get a Flooring Contractor to the Top of Google Maps
