SEO Keywords for Landscape Designer

How to Choose the Best Landscape Design Keywords for Your Business

Before you start adding every landscaping-related phrase to your website, it is important to step back and ask yourself one essential question:

Who Is Your Ideal Landscape Design Client?

Do you primarily serve homeowners looking for backyard transformations? Are you focused on large-scale commercial landscaping projects? Or do you specialize in luxury outdoor living spaces with features like patios, water elements, and lighting? Each type of client uses different search terms, and understanding their intent is the key to connecting with the right audience.

Example Search Behaviors

• A homeowner might search for “backyard landscaping ideas near me”

• A property manager could look for “commercial landscape designer in [City]”

• A luxury homeowner may search “modern outdoor living design [City]”

By identifying the exact needs and search behaviors of your clients, you can target keywords that match what they are actively looking for.

Start with Your Core Services

Begin by listing the services you offer most frequently, since these typically have higher search volume and can form the foundation of your homepage, service pages, and ad campaigns. For example:

• Landscape design near me

• Outdoor living spaces [City]

• Patio and walkway design

• Garden design services

• Commercial landscaping company

Once you have your core keywords, use tools like Google Keyword Planner, SEMrush, or Ahrefs to uncover related terms that have strong search demand but less competition.

Research Your Competitors

Take a look at the top-ranking landscape design companies in your area. What keywords do they feature in their page titles, service descriptions, and blog posts? With SEO tools, you can discover which keywords are driving the most traffic to their sites and identify gaps that you can take advantage of. Competitor research can uncover new opportunities and give you insight into how clients in your area are searching.

Prioritize Long-Tail Keywords

Over 90 percent of all Google searches are long-tail keywords. These are detailed, often question-based searches that may not attract thousands of visitors, but the people using them are usually closer to booking services. Examples include:

• How much does landscape design cost in [City]

• Best landscape designer for outdoor kitchens

• What plants work best in shade gardens

• Do I need a landscape designer or a landscaper

These long-tail keywords are excellent for blog posts, FAQ sections, and landing pages. Because they align so closely with user intent, they often bring in higher-converting leads who are ready to invest in professional design services.

On-Page SEO for Landscape Designers

Make your website simple for Google to understand while creating an unforgettable impression on potential clients.

On-page SEO focuses on optimizing your website so that it not only ranks higher in search results but also provides an excellent experience for visitors. When your landscape design site loads quickly, communicates your services clearly, and strategically uses the right keywords, Google is more likely to recommend it to people searching for professionals in your area.

Where to Use SEO Keywords for Maximum Impact

To get the most value from your SEO keywords, place them in areas that both search engines and users pay attention to:

• Page Titles: Use location-based phrases like Landscape Designer in [City] | [Your Business Name]

• Meta Descriptions: Write concise summaries with keywords, such as Transform your outdoor space with expert landscape design in [City]. Book a consultation today.

• Headings (H1, H2): Use natural keyword-rich headings like Modern Garden Design in [City] or Custom Outdoor Living Spaces

• Body Content: Place keywords where they fit naturally—avoid keyword stuffing, but be clear and consistent.

• URLs: Keep them clean and keyword-friendly, like /landscape-design-[city].

Create Dedicated Pages for Each Service

Instead of combining everything on one page, create individual pages for your core offerings. This improves SEO, enhances user experience, and increases your chances of ranking for specific searches.

Examples include:

• Residential Landscape Design

• Commercial Landscape Planning

• Patio and Hardscape Design

• Outdoor Lighting Installation

• Water Features and Garden Enhancements

Each page should emphasize one main service, use location-based keywords where relevant, and include clear calls to action such as “Book a Design Consultation” or “Request a Landscape Plan.”

Improve Site Speed and Mobile Experience

Many clients will browse for inspiration or services on their phones. Your website must be mobile-friendly, fast, and easy to navigate.

Use tools like Google PageSpeed Insights or GTmetrix to identify and fix performance issues. Your site should:

• Load quickly on all devices

• Be easy to navigate on smartphones

• Feature visible CTA buttons like Schedule a Consultation or Call Today

Add Schema Markup to Your Site

Schema markup helps search engines understand your business better, including the services you offer and where you operate. Adding Local Business Schema can also improve how your site appears in search results.

Include details like:

• Business name

• Address and service areas

• Hours of operation

• Types of services (e.g., garden design, outdoor living spaces, landscape architecture)

Optimize Your Images for SEO

Visuals are central to the work of a landscape designer. Showcase photos of your designs, before-and-after transformations, and unique outdoor solutions. But make sure they are optimized for SEO.

Every image should:

• Be compressed for faster loading

• Use descriptive file names (e.g., modern-garden-design-dallas.jpg)

• Include keyword-rich alt text (e.g., Backyard landscape design completed in Dallas, Texas)

This not only supports SEO but also improves accessibility and increases your chances of appearing in Google Images.

Off-Page SEO for Landscape Designers

Build trust, expand visibility, and strengthen your landscape design business’s online reputation.

Off-page SEO refers to everything you do outside of your website to improve your authority, rankings, and credibility. The more reputable websites that link to you—and the more your business is mentioned online—the more confidence search engines have in recommending your services to potential clients.

Ways to Strengthen Your Off-Page SEO

Earn High-Quality Backlinks

Think of backlinks as endorsements from other sites. When respected sources link to your landscape design website, it signals trust to search engines.

• Submit your business to directories related to landscaping and home services such as Houzz, Angi, BBB, and local Chamber of Commerce listings.

• Reach out to home improvement blogs, gardening publications, and lifestyle magazines to contribute guest articles or expert design advice.

• Get listed on niche platforms such as landscaping associations, design networks, or green building directories.