Small Business SEO
SEO Keywords for Hair Salons
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Learn which keywords to utilize in order to drive traffic to your website
Unlock More Clients with the Right SEO Strategy for Hair Salons
There’s no shortcut to success in today’s competitive beauty industry—but the right keywords can help you rise to the top. Your SEO campaign is only as strong as the search terms it targets. For hair salons, optimizing your website with a blend of high-traffic, local, and intent-driven keywords is the key to bringing more clients through your doors.
In fact, did you know that there are over 11 million searches every month in the U.S. alone for hair salons? Combine that with mobile-friendly optimization, location-based phrases, and service-specific keywords like “hair coloring near me” or “best balayage in [City],” and your salon could start capturing thousands of new leads every single month—all from organic search.
In this SEO Guide for Hair Salons, You’ll Discover:
- The Top SEO Keywords for Hair Salons
- How to Choose the Best Keywords for Your Specific Services & Location
- Keyword Strategy Tips to Boost Local SEO, PPC Campaigns, and Website Visibility
Whether you’re running a boutique salon or a growing franchise, tapping into the search habits of your ideal clients can transform your business—and it all starts with the right keywords.
How to Choose the Best Hair Salon Keywords for Your Business
Before you start adding every keyword imaginable to your homepage, take a moment to pause and ask yourself one key question:
Who is your ideal client?
Do you serve walk-in customers looking for a quick trim, clients booking luxury color services, or people searching for wedding hairstylists? Each audience searches differently. For example:
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Someone preparing for an event might type in “bridal hair stylist in [City]”
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A busy professional could search for “haircut and blowout near me”
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A client looking for a transformation might look up “best balayage for dark hair”
Understanding your audience will help you build a keyword strategy that speaks directly to their needs and intentions.
Start With Your Core Services
Think about the main services that drive your business. These foundational terms are often the most searched, such as:
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Hair salon near me
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Hair coloring services
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Keratin treatment for frizzy hair
These are excellent starting points. Once you have your list of core services, you can use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to find related terms with high search volume and low competition.
Research Your Competitors
Take a look at the top-ranking salon websites in your area. What phrases do they include in their page titles, headings, and service descriptions? Use tools like SEMrush or Ahrefs to analyze which keywords are bringing them traffic. This insight can help you build a smarter strategy based on what’s already working in your market.
Don’t Ignore Long-Tail Keywords
More than ninety percent of all Google searches are long-tail phrases. These are specific search terms that may not have massive volume, but they attract clients who are closer to making a decision. Examples include:
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How often should I get a keratin treatment
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Best hair salon in [City] for curly hair
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Affordable highlights and cut for long hair
Long-tail keywords are powerful tools for blog posts, service pages, and FAQ sections. They match with what people are actually typing into Google when they need help or are ready to book.
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
The Best SEO Keywords for Hair Salons By Category
Organizing your keywords into categories makes it easier to build pages and campaigns around them:
General Hair Salon Keywords
These are your go-to keywords with high monthly search volume. They’re great for your homepage, main service pages, and Google Ads campaigns.
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hair salon near me
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best hair salon
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local hair stylist
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women’s haircut
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hair salon open now
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affordable hair salons
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top rated hair salon
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full service hair salon
Local SEO Keywords (Insert Your City or Neighborhood)
These terms help you show up in your area when people search for a nearby stylist.
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hair salon in [City Name]
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balayage specialist in [City Name]
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blowout bar [City or Neighborhood]
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hair coloring [City Name]
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curly hair salon in [City Name]
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best haircuts in [Your Area]
Hair Coloring and Treatment Keywords
If you offer professional color services or treatments, these are the keywords to include on service pages and blog content.
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balayage near me
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ombre hair specialist
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keratin treatment
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hair gloss treatment
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root touch up salon
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hair toner service
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highlights and lowlights salon
Bridal and Special Occasion Keywords
Target clients looking for hair styling for events, weddings, or formal occasions.
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wedding hair stylist near me
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bridal hair updo
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prom hair styling
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hair stylist for special occasions
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formal hair appointment
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on location hair stylist
Men’s Haircut and Grooming Keywords
Don’t overlook the male audience if your salon serves them.
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men’s haircut near me
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barber and salon combo
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short hairstyles for men
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beard trim and shape up
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men’s styling services
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fade haircut [City Name]
Long-Tail Keywords for Blog or FAQ Strategy
These detailed keyword phrases are great for blog posts, FAQ sections, or even service page headers. They capture people asking specific questions or looking for deeper guidance.
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how to maintain color treated hair
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how often should I get a haircut
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best hair treatment for dry hair
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tips for growing out your bangs
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what to expect at your first hair appointment
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best shampoo for highlighted hair
How to Use Hair Salon SEO Keywords Effectively
Once you’ve identified your core keywords, it’s time to turn them into real results. Here’s how to use those terms to improve your website, boost your local rankings, and bring more clients through your doors.
1. Optimize Your Website with the Right Keywords
The first step is making sure your most important keywords are placed in the areas Google pays close attention to. That includes:
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Page titles and meta descriptions
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H1 and H2 headers
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Web page URLs
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Image alt text
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Internal links (especially on service or blog pages)
If you offer balayage, keratin treatments, or bridal updos, make sure those words show up naturally in your content where they matter most.
2. Create Location-Specific Pages
If your salon serves more than one town or neighborhood, create a separate page for each location. This helps you show up in local searches where potential clients are looking for nearby services.
For example:
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Hair salon in San Francisco
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Hair coloring in Mission District
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Blowouts in downtown Oakland
Each location page should include local landmarks, parking info, or service details tailored to that area.
3. Optimize Your Google Business Profile
Your Google Business Profile is one of the most powerful tools for local search. Make sure it includes the keywords your ideal clients are using—like “curly hair specialist in Boston” or “best haircut near me.”
Add real photos of your work, list your services accurately, and encourage reviews that mention specific treatments or experiences. This can help you rank higher in map listings and attract more bookings.
4. Build a Keyword-Focused Content Strategy
Blog posts, FAQs, and service updates give you space to target long-tail keywords and answer the questions your audience is asking. Each post should focus on one clear topic, such as:
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What’s the difference between balayage and ombre
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How often should I get a trim to prevent split ends
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The best hair treatments for summer humidity
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Tips for choosing a bridal hair stylist
Creating helpful, keyword-rich content builds trust with your audience and signals to Google that your site is active, relevant, and worth ranking.
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
The 50 SEO Keywords For Hair Salons To Use Within Your Website
| Keyword | Avg. Monthly Searches | Competition Level |
| hair salon near me | 2,240,000 | Low |
| hair salones close to me | 2,240,000 | Low |
| hair parlour near me | 2,240,000 | Low |
| hair and beauty salon near me | 2,240,000 | Low |
| haircut near me | 1,830,000 | Low |
| hair salon | 1,500,000 | Low |
| hairdressing salon | 1,500,000 | Low |
| great clips near me | 823,000 | Low |
| hair cut | 823,000 | Low |
| hair cuttery near me | 673,000 | Low |
| hair cutter near me | 673,000 | Low |
| salon near me | 450,000 | Low |
| men’s haircuts near me | 301,000 | Low |
| haircut men near me | 301,000 | Low |
| supercuts near me | 246,000 | Low |
| hairdressers near me | 201,000 | Low |
| hair braiding near me | 201,000 | Low |
| hair near me | 201,000 | Low |
| beauty salons | 201,000 | Low |
| sola hair salon | 201,000 | Low |
| hair braiding places near me | 201,000 | Low |
| fades haircut | 201,000 | Low |
| hair stylist near me | 135,000 | Low |
| braids near me | 135,000 | Low |
| hair colorist | 135,000 | High |
| manicurist near me | 135,000 | Low |
| walk in hair salons near me | 110,000 | Low |
| dominican hair salon | 110,000 | Low |
| hairdresser | 110,000 | Low |
| beauty salon near me | 90,500 | Low |
| haircut places near me | 90,500 | Low |
| cheap haircuts near me | 90,500 | Low |
| African hair braiding | 90,500 | Low |
| women’s haircut near me | 90,500 | Low |
| ladies haircut near me | 90,500 | Low |
| men’s short hair cut | 90,500 | Low |
| hair extensions near me | 74,000 | High |
| black hair salons near me | 74,000 | Low |
| dominican hair salon near me | 74,000 | Low |
| locticians near me | 74,000 | Low |
| black beauty salons near me | 74,000 | Low |
| keratin treatments | 74,000 | High |
| ethnic hair salons near me | 74,000 | Low |
| halo hair extensions | 60,500 | High |
| curly hair salon near me | 60,500 | Low |
| African hair braiding near me | 60,500 | Low |
| curly hair stylist near me | 60,500 | Low |
| best hair salons near me | 49,500 | Medium |
| african braiding near me | 49,500 | Low |
The Top 50 SEO Keywords for Hair Salons To Use in 2024
| Keyword | Avg. Monthly Searches | Competition |
| hair salon | 1,220,000 | Low |
| hair salon near me | 1,830,000 | Low |
| haircut near me | 1,830,000 | Low |
| halo hair extensions | 40,500 | High |
| salon near me | 368,000 | Low |
| hair extensions near me | 74,000 | High |
| supercuts near me | 246,000 | Low |
| hairdressers near me | 74,000 | Low |
| great clips near me | 673,000 | Low |
| hair braiding near me | 165,000 | Low |
| beauty salon near me | 90,500 | Low |
| hair shop | 9,900 | Medium |
| best hair salons near me | 60,500 | Low |
| hair stylist near me | 135,000 | Low |
| halo hair | 8,100 | High |
| men’s haircuts near me | 246,000 | Low |
| hair cuttery near me | 550,000 | Low |
| keratin treatment near me | 33,100 | High |
| braids near me | 110,000 | Low |
| black hair salons near me | 60,500 | Low |
| hair color near me | 40,500 | Low |
| hair cut | 673,000 | Low |
| balayage near me | 22,200 | Low |
| walk in hair salons near me | 60,500 | Low |
| haircut places near me | 60,500 | Low |
| hair color salon near me | 22,200 | Low |
| hairline restoration | 1,300 | Medium |
| curly hair salon near me | 60,500 | Low |
| African hair braiding near me | 60,500 | Low |
| natural hair salon near me | 27,100 | Low |
| professional hair color | 2,900 | High |
| Brazilian blowout near me | 22,200 | Medium |
| dominican hair salon near me | 60,500 | Low |
| cheap haircuts near me | 49,500 | Low |
| the hair shop | 14,800 | High |
| hair and beauty | 720 | Low |
| hair spa near me | 18,100 | Medium |
| ladies salon near me | 4,400 | Low |
| stylist near me | 6,600 | Low |
| African braiding near me | 40,500 | Low |
| Dominican Hair Salon | 90,500 | Low |
| Smart Style Walmart | 18,100 | Low |
| scalp treatment near me | 18,100 | High |
| best salon near me | 6,600 | Low |
| hair extension salons near me | 4,400 | Medium |
| African hair braiding | 74,000 | Low |
| tape in extensions near me | 8,100 | High |
| braiding salons near me | 22,200 | Low |
| lux hair | 1,000 | High |
| knotless braids near me | 12,100 | Medium |
The Top 50 SEO Keywords for Hair Salons To Use in 2023
| Keyword | Avg. Monthly Searches | Competition |
| hair salon | 2,740,000 | Low |
| hair salons near me | 2,740,000 | Low |
| haircut near me | 1,500,000 | Low |
| hairdressers near me | 74,000 | Low |
| supercuts near me | 246,000 | Low |
| hair design | 90,500 | Low |
| hair braiding near me | 135,000 | Low |
| hairdresser | 110,000 | Low |
| hair cuttery near me | 74,000 | Low |
| hair extensions near me | 74,000 | High |
| african hair braiding | 60,500 | Low |
| dominican hair salon | 60,500 | Low |
| haircut places near me | 201,000 | Low |
| best hair salons near me | 74,000 | Low |
| hair stylist near me | 110,000 | Low |
| african hair braiding near me | 49,500 | Low |
| hair stylist | 33,100 | Low |
| aveda salon near me | 60,500 | Medium |
| braids near me | 74,000 | Low |
| black hair salons near me | 60,500 | Low |
| dominican hair salon near me | 40,500 | Low |
| mens haircuts near me | 165,000 | Low |
| unisex salon near me | 1,900 | Low |
| cost cutters near me | 33,100 | Low |
| blowout hair | 90,500 | Medium |
| natural hair salon near me | 40,500 | Low |
| aveda salon | 27,100 | Low |
| keratin treatment near me | 22,200 | High |
| walk in hair salons near me | 49,500 | Low |
| african braiding near me | 33,100 | Low |
| curly hair salon near me | 40,500 | Low |
| best salon near me | 12,100 | Low |
| hairitage | 18,100 | High |
| ulta hair salon | 22,200 | Low |
| deva cut | 18,100 | Low |
| braiding shops near me | 49,500 | Low |
| mens hair salon near me | 33,100 | Low |
| dominican salon near me | 22,200 | Low |
| hair studio | 9,900 | Low |
| hair spa price | 70 | High |
| walmart salon | 18,100 | Low |
| men’s salon near me | 22,200 | Low |
| the hair shop | 22,200 | High |
| mobile hairdresser near me | 880 | Low |
| hair and beauty | 880 | Low |
| ladies salon near me | 880 | Low |
| halo hair | 12,100 | High |
| jcpenney hair salon | 18,100 | Low |
| hair shops near me | 12,100 | Low |
| braiding salons near me | 33,100 | Low |
The Top 50 SEO Keywords for Hair Salons To Use in 2022
| Keyword | Avg. Monthly Searches | Competition |
| hair salon | 550,000 | Low |
| hair salon near me | 1,220,000 | Low |
| haircut near me | 673,000 | Low |
| cost cutters | 110,000 | Low |
| supercuts near me | 110,000 | Low |
| kids haircuts | 110,000 | Low |
| hairdresser | 40,500 | Low |
| hairdressers near me | 40,500 | Low |
| aveda salon | 60,500 | Low |
| hair braiding near me | 49,500 | Low |
| mens haircut near me | 74,000 | Low |
| hair design | 40,500 | Low |
| African hair braiding | 40,500 | Low |
| hair stylist near me | 40,500 | Low |
| best hair salons near me | 40,500 | Low |
| hair cuttery near me | 33,100 | Low |
| hair extensions near me | 27,100 | High |
| hair stylist | 22,200 | Low |
| Dominican hair salon | 33,100 | Low |
| supercuts prices | 27,100 | Low |
| kids haircuts near me | 33,100 | Low |
| Dominican hair salon near me | 22,200 | Low |
| natural hair salon | 22,200 | Low |
| black hair salons near me | 22,200 | Low |
| kids hair salon | 22,200 | Low |
| cheap haircut near me | 27,100 | Low |
| braids near me | 22,200 | Low |
| African hair braiding near me | 18,100 | Low |
| ultra hair salon | 14,800 | Low |
| men’s hair salon near me | 18,100 | Low |
| haircut places | 22,200 | Low |
| jcpenney hair salon | 14,800 | Low |
| Dominican salon | 14,800 | Low |
| walmart haircut | 18,100 | Low |
| men’s hair salon | 18,100 | Low |
| the hair shop | 12,100 | Low |
| aveda hair salon | 12,100 | Low |
| natural hair salon near me | 14,800 | Low |
| cost cutters near me | 12,100 | Low |
| keratin treatment near me | 8,100 | High |
| kids cuts | 12,100 | Low |
| Dominican salon near me | 9,900 | Low |
| hair cuttery prices | 9,900 | Low |
| hair cuttery prices | 9,900 | Low |
| braiding shops near me | 18,100 | Low |
| hair studio | 6,600 | Low |
| African braiding shop | 14,800 | Low |
| best salon near me | 6,600 | Low |
| hairmasters | 8,100 | Low |
| women’s haircut near me | 18,100 | Low |
What to Expect from SEO For Hair Salons
When done correctly search engine optimization should help your business appear within the Google 3pack as well as one of the top search results for a hair salon near me or haircut near me. By implementing the right SEO keywords into your local, on-page, and off-page SEO strategies you should see the following 3 changes within your online marketing efforts.
Google Business Profile
Increased Engagement With Your Google Business Profile through phone calls, messages, and website visits.
Average Rankings Online
The right SEO Keywords lead to a better average ranking position online increasing how often you appear in search and how many clicks your website receives.
Better Website Analytics
Better Performance within Google Analytics as well as more phone calls, form submissions & appointments booked.
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
Utilizing the Top SEO Keywords for Hair Salons
The key to ranking well when it comes to the top SEO keywords for hair salons lies within 7 key components.
1. Making sure that your website is mobile-friendly, fast, and secure.
2. Incorporating your SEO keyword into top search results related to hair salons.
3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.
4. Claiming and optimizing your Google My Business Profile completely.
5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).
6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.
7. Using photos and videos in your text that has been properly optimized with your SEO keywords for hair salons.
Local SEO for Hair Salons
Be seen by the right clients in your city or neighborhood
Local SEO is one of the most powerful ways to attract new clients to your salon. Why? Because most people looking for a haircut, color service, or blowout are searching on their phones—and they want something nearby. When someone types “hair salon near me,” your goal is to appear in the top three listings on Google Maps, also known as the map pack.
How to Boost Your Local Visibility
Claim and Optimize Your Google Business Profile
Your Google Business Profile (GBP) is often the first thing people see when searching for a salon. Make sure it’s fully filled out and optimized:
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Use your exact business name, address, and phone number (known as NAP)
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Choose the right categories like Hair Salon, Hair Stylist, Hair Colorist
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Upload high-quality photos of your salon interior, stylists at work, and client results
Keep It Active with Regular Posts
Post updates, special offers, event announcements, and FAQs regularly. This keeps your profile fresh and shows Google that your business is active and trustworthy.
Encourage and Respond to Reviews
Online reviews play a huge role in your visibility and your reputation.
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Ask happy clients to leave a review right after their appointment
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Respond to all reviews—thank your customers and stay professional
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When it fits naturally, use keywords in your responses, like “Thanks for visiting us for your balayage service in downtown Miami”
Get Listed in Local Directories
Consistency is key. Make sure your business information is accurate and matches across popular directories like Yelp, Bing Places, Apple Maps, Angi, and others. This builds trust with search engines and helps you rank higher.
Create City-Specific Service Pages
If you serve more than one area or have multiple locations, create a unique landing page for each. For example:
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Hair Salon in Brooklyn
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Hair Coloring in Tribeca
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Blowout Bar in SoHo
These pages should include neighborhood names, nearby landmarks, and details specific to that location.
On-Page SEO for Hair Salons
Make your website easy for Google to understand and irresistible to potential clients
On-page SEO is all about fine-tuning your website so it performs better in search results and delivers a great experience for visitors. When your site loads fast, speaks clearly to your audience, and uses the right keywords, it sends positive signals to search engines—and that can boost your rankings.
Where to Use SEO Keywords for Maximum Impact
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Page Titles: Use phrases like “Hair Salon in [City] | [Your Business Name]”
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Meta Descriptions: Write concise summaries with strong keywords, such as “Looking for the best balayage or haircut near you? Book your appointment today.”
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Headings (H1, H2): Use natural, keyword-rich headers like “Professional Hair Coloring in [City]” or “Haircuts and Styling for All Hair Types”
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Body Content: Include your keywords in a natural way that flows with your writing—no keyword stuffing
Create Separate Pages for Each Service
Rather than listing everything on one generic “services” page, give each main service its own dedicated page. This not only helps with SEO but also gives visitors a better experience. Examples include:
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Hair Coloring and Highlights
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Women’s Haircuts and Styling
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Bridal and Event Hair Services
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Keratin and Smoothing Treatments
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Men’s Grooming and Haircuts
Each page should focus on one topic and include service details, local references, and calls to action.
Improve Your Site Speed and Mobile Experience
Many salon searches happen on mobile, so your website needs to be fast and mobile-friendly. Use tools like Google PageSpeed Insights or GTmetrix to check your load times and fix any issues. Your site should:
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Load quickly on all devices
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Be easy to navigate on smartphones
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Have clear call-to-action buttons like “Book Now” or “View Services”
Online reviews play a huge role in your visibility and your reputation.
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Ask happy clients to leave a review right after their appointment
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Respond to all reviews—thank your customers and stay professional
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When it fits naturally, use keywords in your responses, like “Thanks for visiting us for your balayage service in downtown Miami”
Add Schema Markup for Local Businesses
Schema markup is code that helps Google understand what your business does, where you’re located, and what services you offer. Adding Local Business Schema can help your salon stand out in search results.
Use Google’s Structured Data Markup Helper to apply schema to your site pages.
Optimize Your Images for SEO
Images are an important part of your salon’s online presence, especially before-and-after photos or pictures of your space. Make sure they are:
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Compressed for fast loading
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Named with descriptive keywords (e.g., curly-hair-transformation-boston.jpg)
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Tagged with alt text like “Curly hair styling results at Boston salon”
Off-Page SEO for Hair Salons
Build trust, increase visibility, and grow your salon’s online reputation
Off-page SEO refers to all the ways you can boost your salon’s online presence beyond your website. It’s about earning trust from both Google and your audience. When reputable websites link back to yours and people are talking about your salon across the web, search engines take notice—and that can help improve your rankings.
Ways to Strengthen Off-Page SEO
Earn High-Quality Backlinks
Backlinks are like digital referrals. The more high-quality links pointing to your site, the more credibility your salon earns.
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Submit your salon to online directories like Yelp, BeautySeeker, and your local Chamber of Commerce
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Collaborate with local bloggers, lifestyle influencers, or beauty editors to share your expertise or highlight your services
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List your services on niche platforms like beauty blogs, wellness directories, or bridal planning sites
Promote Content on Social Media
Social media doesn’t just attract followers—it can also generate traffic and links back to your site.
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Share your blog posts, tutorials, before-and-after photos, promotions, and client reviews
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Use relevant hashtags and geotags like #BalayageBoston or #HairGoalsLA to reach local clients
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Engage with your followers by responding to comments and encouraging shares
Connect with the Local Community Online
Being active in your community—both online and offline—can lead to valuable exposure.
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Sponsor or participate in a local event and request a link to your site from the event’s website
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Join neighborhood groups or business networks that have online directories
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Collaborate with local wedding vendors, photographers, or makeup artists to be featured on their partner pages
Ask for Links from Happy Clients and Partners
If you work with wedding planners, photographers, or fashion boutiques, ask them to list your salon as a preferred vendor on their websites. These partnerships can lead to highly valuable backlinks and new client referrals.
Track and Maintain Your Backlink Profile
Keep an eye on who’s linking to you and make sure your site is being represented accurately.
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Use tools like Ahrefs, Moz, or SEMrush to monitor new and lost backlinks
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If you find spammy or irrelevant links pointing to your site, you can use Google Search Console to disavow them
Pro Tip: Tie It All Together With Google Analytics
Track your performance by monitoring:
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Which keywords are bringing traffic
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Which pages get the most visitors
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What search terms trigger your Google Business Profile
By tying in tools like Google Analytics, Google Search Console, and Google Business Profile Insights, you can refine your SEO strategy over time and continue climbing the ranks.