SEO Keywords for Flooring Contractors

How to Choose the Best Flooring Keywords for Your Business

Before you begin adding random phrases to your website, as an SEO Company for Flooring Contractors we recommend you take a step back and ask yourself:

Who Is Your Ideal Flooring Customer?

Do you focus on residential homeowners updating their living room floors? Are you helping commercial clients renovate office spaces? Do you offer repairs or full-scale floor replacement services? Each group searches differently, and your strategy needs to reflect that.

For example:

• A homeowner might search “laminate flooring installation near me”

• A contractor may look up “commercial epoxy floor contractor [City]”

• A real estate investor might want “budget friendly flooring options for rentals”

Knowing the intent behind each search helps you match your services to what potential clients are already typing into Google.

Start With Your Core Services

Begin by listing your most in-demand services. These core keywords should appear throughout your homepage, service pages, and even ad campaigns.

Examples:

• hardwood floor installation

• vinyl plank flooring contractor

• laminate flooring installer [City]

• tile floor repair near me

Use tools like Google Keyword Planner, Ubersuggest, or SEMrush to explore related search terms with high volume and low competition.

Figure Out What Your Competitors Are Doing

Look at what the top flooring businesses in your area are doing. What keywords appear in their headlines, descriptions, and image tags? With SEO tools, you can see which search terms are driving the most traffic to their websites, and identify gaps you can take advantage of.

Prioritize Long-Tail Keywords for Flooring Contractors

More than 90 percent of search traffic comes from long-tail queries. These are detailed and specific phrases that people use when they are close to making a decision.

Examples:

• what is the best flooring for homes with pets

• cost of engineered hardwood floors in [City]

• how to choose between laminate and vinyl

These keywords are great for blog content, FAQs, and targeted landing pages. They attract action-ready visitors and improve conversion rates.

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.

The Best SEO Keywords for Flooring Contractors by Category

Organizing your keywords helps you structure your website and marketing around the most valuable search terms.

General Flooring Contractor Keywords

Use these on your homepage, service overview pages, and Google Ads.

• flooring contractor near me

• best flooring company

• floor installers in my area

• affordable flooring services

• local flooring experts

• top rated floor contractor

Local SEO Keywords (Insert Your City or Service Area)

Perfect for landing pages, blog content, and your Google Business Profile.

• hardwood floor installation in [City]

• vinyl flooring company [City]

• flooring repair near [Neighborhood]

• flooring contractor in [City Name]

• tile floor installation [Area]

Flooring Services Keywords

Ideal for dedicated service pages and paid advertising.

• hardwood floor refinishing

• laminate floor installation

• epoxy floor coating services

• waterproof flooring contractor

• luxury vinyl tile installer

• commercial flooring company

Long-Tail Keywords for Blogs and FAQ Pages

Use these to attract highly qualified leads through helpful content.

• what is the best flooring for basements

• difference between engineered and solid hardwood

• how long does it take to install new floors

• is tile or vinyl better for kitchens

• cost to replace carpet with laminate

Long Form Search Phrases for Blog Posts or FAQs

These specific keyword phrases may have lower search volume, but they tend to bring in ready-to-book visitors. Use them for content marketing or to answer common customer questions.

• how much does carpet cleaning cost in [City]

• how to remove pet odors from carpet

• what is the best way to clean high traffic carpet

• how often should I clean my carpets

• does steam cleaning remove allergens from carpet

• what to expect from a professional carpet cleaning

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.

On-Page SEO for Flooring Contractors

Optimize your site to get noticed by Google—and trusted by future clients

On-page SEO ensures your website ranks higher and provides an exceptional user experience. When your site is fast, well-organized, and filled with the right SEO keywords for flooring contractors, you’re more likely to rank well and convert site visitors into real customers.

Where to Use SEO Keywords for Flooring Contractors

To get the best results from your SEO keywords, place them in areas that both search engines and users care about most:

• Page Titles: Use location-rich titles like “Hardwood Floor Installation in [City] | [Your Company Name]”
• Meta Descriptions: Include strong keywords and clear calls to action: “Looking for professional vinyl flooring in [City]? Contact us for a free quote today.”
• Headings (H1, H2): Use topic-relevant headlines like “Luxury Vinyl Plank Flooring Services” or “Trusted Tile Floor Installation”
• Body Content: Include keywords naturally throughout your service pages—avoid keyword stuffing
• URLs: Use clean and descriptive URLs like /hardwood-floor-installation-city

Create a Separate Page for Each Flooring Service

Instead of grouping all your services onto one page, dedicate a full page to each main offering:

• Hardwood Floor Installation

• Vinyl Plank Flooring

• Laminate Flooring

• Floor Refinishing and Repair

• Tile Flooring Installation

These service-specific pages help you rank for targeted keywords and make it easier for visitors to find what they need.

Improve Site Speed and Mobile Experience

Most homeowners are researching flooring options on their phones. Your site needs to be:

• Fast-loading on all devices

• Mobile-responsive with easy navigation

• Featuring large, clickable buttons like “Get a Free Estimate” or “Call Now”

Use tools like Google PageSpeed Insights to audit performance and make necessary fixes.

Add Schema Markup to Your Site

Schema helps Google understand your business details. Add structured data to your website that includes:

• Business name

• Address and service areas

• Hours of operation

• Services offered (e.g., vinyl flooring, tile installation)

Use Google’s Structured Data Markup Helper to make the process simple.

Optimize Your Images for Search and User Experience

High-quality project photos are essential for trust—but they should also work for your SEO strategy.

• Use compressed images for faster loading

• Name files with descriptive keywords like tile-floor-installation-baltimore.jpg

• Add alt text with relevant phrases like “Tile flooring installation in a modern kitchen in Baltimore”

Off-Page SEO for Flooring Contractors

Grow your reputation and earn trust across the web

Off-page SEO focuses on building credibility for your business outside of your website. The more your business is mentioned and linked to on trusted platforms, the more likely Google is to view your site as an authority in the flooring industry.

Smart Off-Page SEO Strategies

Earn Backlinks from Trusted Sites

Backlinks from reputable websites act like endorsements. Great ways to build them include:

• Submitting your business to directories like Houzz, BBB, Angi, and Yelp

• Writing guest posts for home improvement blogs or local news outlets

• Partnering with interior designers, general contractors, or real estate agents and asking for links on their websites

Share Your Content on Social Media

Sharing your content and project photos on platforms like Facebook, Instagram, and Pinterest can bring in new visitors and increase brand visibility.

• Post before-and-after project photos

• Share client testimonials or flooring care tips

• Use hashtags like #HardwoodFlooring or #FlooringInstaller[City]

• Engage with your audience and reply to questions in the comments

Build Community Partnerships Online

Collaborate with local businesses, attend community events, and get listed on partner pages when possible. Consider:

• Sponsoring home shows or renovation expos

• Partnering with local designers and home stagers

• Joining area networking groups with public member directories

Build Links from Vendors and Partners

When you finish a flooring project for a realtor, interior designer, or property manager, ask if they’d be willing to mention or link to your company on their site. These backlinks carry real authority in Google’s eyes.

Monitor and Maintain Your Backlink Profile

Use SEO tools like:

• Ahrefs

• Moz

• SEMrush

Track your backlink growth, spot new referring sites, and disavow low-quality or spammy links through Google Search Console if needed.

Pro Tip: Tie It All Together With Google Analytics 

Track your performance by monitoring:

• Which keywords are bringing traffic

• Which pages get the most visitors

• What search terms trigger your Google Business Profile

By tying in tools like Google Analytics, Google Search Console, and Google Business Profile Insights, you can refine your SEO strategy over time and continue climbing the ranks.