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Small Business SEO

SEO Keywords for Financial Advisors

Ready to start connecting with customers online?

Learn which keywords to utilize in order to drive traffic to your website

Why Does Search Engine Optimization Matter? 

  • 92% of all traffic online starts with a search.
  • The top search result on Google gets 28% of clicks, while websites on the second page of searches receive less than 1% of all clicks. 
  • 75% of people who use search engines do not scroll past the 1st page.

The 50 Best SEO Keywords for Financial Advisors 

The financial services industry is constantly shifting and evolving. As financial advisors, your job is to make sure that you stay in front of your job is to greet your clients where they are and answer the lingering questions they have. One of the best ways to do that is by optimizing your website for specific search results related to financial advisors, financial planners, and wealth management. Did you know that there are over 730,00 U.S. based online searches online for financial advisors? By optimizing your website with the Top SEO keywords for financial advisors you are providing yourself with inbound leads that will only serve to complement the ones you generate through referrals and traditional advertising methods. Here are the Top SEO Keywords for Financial Advisors in the United States courtesy of the Google Keyword Planner

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them. 

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The 50 Best SEO Keywords for Financial Advisors

Keyword  Avg. Monthly Searches Competition
financial advisors 135,000 Medium
financial planner 49,500 Low
certified financial planner 12,100 Medium
financial advisors near me 33,100 Medium
financial consultant 14,800 Low
financial consultant near me 1,600 Low
independent financial advisor 1,600 Medium
fiduciary financial advisor 8,100 Medium
best financial advisors 5,400 Medium
financial planner near me 14,800 Medium
registered investment advisor 4,400 Medium
wealth advisor 2,900 Low
personal finance advisor 2,900 Medium
financial advisory services 880 Low
wealth management consultant 1,900 Medium
northwestern mutual financial advisor 2,900 Low
fidelity financial advisor 2,400 Medium
wells fargo financial advisors 2,900 Medium
vanguard financial advisor 1,900 Medium
financial advisor cost 2,400 Medium
wealth management advisor 2,400 Medium
money advisor 320 Medium
fiduciary financial advisor near me 3,600 Medium
certified financial advisor 2,900 Medium
real investment advice 1,300 Low
wealth planner 260 Medium
best financial advisors near me 2,400 Medium
fiduciary near me 3,600 Medium
chartered financial planner 140 Medium
mutual fund advisor 210 Medium
certified financial planner near me 2,400 Medium
top financial advisors 1,300 Medium
find a financial advisor 1,600 Medium
wealth management firms  1,600 Low
andy burish financial advisor 10 Low
andy burish investment advisor 10 Low
wells fargo wealth management 1,000 Low
investment advisors 8,100 Medium
fiduciary advisors 1,900 Low
financial advisor companies 1,600 Medium
becoming a financial advisor 1,600 Medium
best financial advisor firms 880 Medium
rockville advisors 10 Low
independent financial advisor near me 390 Medium
chase financial advisor 1,000 Medium
ria finance 3,600 Low
top wealth management firms 2020 70 Low
top wealth management firms 880 Medium
usaa financial advisor 880 Medium

The 50 Best SEO Keywords for Financial Advisors – 2024

Keyword  Avg. Monthly Searches Competition
financial advisor 1110,000 High
financial advisor near me 22,000 Medium
certified financial planner 14,800 High
financial consultant 6,600 Medium
financial planner near me 6,600 Medium
merrill lynch advisors 4,400 High
best financial advisors 4,400 High
registered investment advisor 4,400 Medium
personal financial advisor 2,900 Medium
independent financial advisor 1,600 Medium
fee only financial planner 2,400 Medium
financial advisor cost 2,400 Medium
wells fargo financial advisor 2,400 Medium
certified financial planner near me 1,900 High
fiduciary financial advisor 1,900 High
wealth advisor 1,600 Medium
certified financial advisor 1,900 Medium
axa advisor llc 1,300 Low
northwestern mutual financial advisor 1,600 Medium
becoming a financial advisor 1,600 High
top financial advisors 1,000 Medium
find a financial advisor 1,300 High
fidelity financial advisor 1,300 Medium
fiduciary near me 1,300 Medium
fiduciary financial advisor near me 1,000 Medium
dave ramsey financial advisor 1,300 Medium
lincoln financial advisors 1,000 Low
online financial advisor 880 High
usaa financial advisor 1,000 Low
fee based financial planner 880 High
best financial advisors near me 880 High
fiduciary advisors 1,000 Medium
fee only financial planner near me 880 Medium
wealth management advisor 880 Medium
retirement advisor 880 High
lpl financial advisors 880 Medium
chase financial advisor 880 Low
best financial advisor firms 880 High
valic financial advisors 880 High
online financial planner 880 High
financial advisor companies 880 Medium
axa financial advisors 880 Low
fee only financial advisor 880 High
merrill lynch financial advisor 880 Low
chartered financial planner 390 Low
morgan stanley financial advisor 880 Medium
investment advisor representative 720 Medium
vanguard financial advisor 720 Medium
divorce financial planner 720 Medium
edward jones financial 590 Low

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Utilizing the Top SEO Keywords for Financial Advisors

The key to ranking well when it comes to the top SEO keywords for financial advisors lies within 7 key components.

1. Making sure that your website is mobile-friendly, fast, and secure.

2. Incorporating your SEO keyword into top search results related to financial advisors.

3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.

4. Claiming and optimizing your Google My Business Profile completely.

5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).

6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.

7. Using photos and videos in your text that has been properly optimized with your SEO keywords for financial advisors.

The Three Steps You Need to Take to Rank Well 

Ranking your website to be the #1 search result in your area involves a number of key components, and executing those strategies correctly each and every time. As small business owners, we understand that our websites need to be optimized and indexed correctly, but here are the three main factors to consider.

Local SEO – Your website needs to be optimized for local searches. Local SEO helps you to target customers searching within a specific geographic location. This is important because 33% of all clicks, go to the top 3 search results on the 1st page of Google. So if you have optimized your website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your business. Here at MarketKeep, we will do the work necessary to boost your financial firm.

Our first step is to determine which keywords will be the most valuable to your company.  From there we create content based on these keywords to help entice clients. Our 3rd step is to optimize your Google Business Profile so that your business appears in local maps searches as well as general search results. Finally, we will tie it all together through Google Analytics, to ensure that you can track and monitor the success of your Local SEO campaign.

On-Page SEO – A big part of our SEO for financial advisors centers around on-page SEO. On-page SEO is the practice of optimizing each page of your website in order to rank higher in search results and earn more relevant traffic in search engines. That means optimizing each service you offer so that you can rank in the top search results not only for your companies names, but important searches such as retirement planning, saving for college funds, and trust and estate services. We will also work on optimizing your meta tag titles and meta tag descriptions so that they successfully articulate what your firm does.

Off-Page SEO – Have you ever noticed that when you search for your firm in one location versus another you might rank differently? That is directly related to what is called, your Domain Rating. That is how strong of a website you have organically. Our Off-Page SEO for financial advisors focuses on finding high-quality websites to help link back towards your website. This link building strategy helps to ensure that no matter where you are searching from geographically, your website can be found in the top places.

About MarketKeep

MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:

Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers

SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team

Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team

Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today. 

Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team