Small Business SEO
How to Get a Flooring Contractor to the Top of Google Maps
For flooring contractors, ranking high on Google Maps is one of the fastest ways to generate local leads. When homeowners search for “flooring contractor near me” or “hardwood floor installation in [your city],” the top results in Google Maps often capture the majority of clicks, calls, and requests for quotes.
So, how do you get your flooring business to the top of Google Maps? It requires more than just creating a listing. Success comes from a combination of Google Business Profile optimization, consistent reviews, keyword targeting, and local SEO best practices.
This guide will walk you through the SEO steps flooring contractors can take to rise above their competitors on Google Maps.
Table of Contents: How to Get a Flooring Contractor to the Top of Google Maps
How to Get a Flooring Contractor to the Top of Google Maps
Why Ranking in Google Maps Matters for Flooring Contractors
Step 1: Fully Optimize Your Google Business Profile
Step 2: Collect and Respond to Reviews
Step 3: Ensure NAP Consistency Across the Web
Step 4: Build Local Citations and Backlinks
Step 5: Target Keywords in Service Pages and Content
Step 6: Improve Technical SEO and User Experience
Step 7: Leverage Advanced Local SEO Strategies
Step 8: Track and Measure Your Google Maps Performance
The Takeaway: How to Get a Flooring Contractor to the Top of Google Maps
Why Ranking in Google Maps Matters for Flooring Contractors
- High visibility: Most local searches now show map results before traditional websites.
- Lead generation: Customers can call, message, or request directions directly from your listing.
- Trust factor: Appearing in the top 3 (the “Local Pack”) signals authority and credibility.
- Mobile-first searches: Many homeowners searching on their phones prefer Maps over websites.
Step 1: Fully Optimize Your Google Business Profile
Your Google Business Profile (GBP) is the backbone of your Maps ranking.
- Complete every section: Business name, description, categories, services, hours, and service areas.
- Add service-specific details: Include keywords like “hardwood installation,” “vinyl plank flooring,” and “floor refinishing.” For inspiration, use MarketKeep’s Top 50 SEO Keywords for Flooring Contractors.
- Upload photos consistently: Show before-and-after flooring projects, your team in action, and showroom images if you have one.
- Leverage GBP posts: Weekly updates about projects, offers, or seasonal promotions signal activity.
- Use Q&A strategically: Pre-populate common customer questions like “Do you offer free flooring estimates?”
Step 2: Collect and Respond to Reviews
Reviews are a top ranking factor for Google Maps.
- Encourage every customer to leave a review after project completion.
- Make it easy by sending direct links via email or text.
- Respond professionally to all reviews, whether positive or negative. Google rewards engagement.
- Ask customers to mention services in their reviews (e.g., “hardwood refinishing in Baltimore”), which reinforces keyword signals.
Step 3: Ensure NAP Consistency Across the Web
NAP stands for Name, Address, Phone Number. Inconsistent contact information confuses Google and hurts rankings.
- Audit your citations in directories like Yelp, Angi, Houzz, and HomeAdvisor.
- Make sure your business details match exactly across all platforms.
- Use tracking numbers carefully—always keep your main business number consistent.
Step 4: Build Local Citations and Backlinks
Google Maps rankings rely heavily on authority signals from around the web.
- List your business in trusted directories (Houzz, Angi, BBB).
- Earn backlinks from local blogs, media, and partner businesses (e.g., tile suppliers or home remodelers).
- Participate in community events and ask local organizations to link back to your site.
Step 5: Target Keywords in Service Pages and Content
Google Maps isn’t just about proximity—it also considers relevance.
- Create dedicated service pages for each flooring type: hardwood, carpet, vinyl, tile.
- Build location-specific city pages (e.g., “Flooring Contractor in Harford County”).
- Use MarketKeep’s Top 50 SEO Keywords for Flooring Contractors to target the exact phrases customers are searching.
Step 6: Improve Technical SEO and User Experience
Your website supports your Google Maps ranking. If your site isn’t optimized, Google may push you down the list.
- Mobile-friendly design is critical since most Maps users are on phones.
- Fast load speed keeps visitors from bouncing.
- Clear calls-to-action like “Request a Free Estimate” encourage conversions.
- Embed your Google Map on your Contact and Service Area pages
Step 7: Leverage Advanced Local SEO Strategies
- Schema markup: Add Local Business and Review schema to help Google understand your business.
- Location-based CTAs: Example: “Schedule a carpet installation in Towson today.”
- Optimized images: Use alt text like “hardwood floor installation Baltimore County.”
- Video content: Showcase installations or customer testimonials to stand out in AI-driven search.
Step 8: Track and Measure Your Google Maps Performance
- Check your rankings by searching for your services in different locations.
- Use tools like BrightLocal or LocalFalcon to monitor map rankings.
- Track calls, clicks, and direction requests directly in your GBP Insights.
The Takeaway: How to Get a Flooring Contractor to the Top of Google Maps
Ranking in Google Maps isn’t just about proximity—it’s about relevance, authority, and trust. By optimizing your Google Business Profile, collecting consistent reviews, ensuring NAP consistency, targeting the right keywords, and building local authority, you can outshine your competitors and secure top placement in Maps.
When combined with a smart SEO strategy built around MarketKeep’s Top 50 SEO Keywords for Flooring Contractors, your business can dominate both Google Maps and traditional search results.
Partner With an SEO Company for Flooring Contractors
Getting to the top of Google Maps requires ongoing effort and expertise. That’s where MarketKeep comes in.
Why MarketKeep
We specialize in local SEO for flooring contractors, helping businesses improve visibility, generate more reviews, and rank higher in both Maps and organic search.
Flexible SEO Packages
Our SEO Company for Flooring Contractors offers tailored plans for businesses of all sizes.
Get Started Today
Ready to reach the top of Google Maps? Partner with MarketKeep today and let us help you dominate local search.
Additional SEO Resources for Flooring Contractors
- SEO Packages for Flooring Contractors
- The Difference Between Broad and Long-Tail Keywords
- 6 Ways to Boost Your Flooring Contractor Website
- The Importance of Google Reviews for Flooring Contractors
- The Ideal Website Sitemap for Flooring Contractors
- How to Get a Flooring Contractor to the Top of Google Maps
- SEO vs. Google Ads for Flooring Contractors
