Small Business SEO
Google Business Profile for Flooring Contractors | 6 Ways To Boost Your Rankings Fast
A well optimized Google Business Profile for flooring contractors can help you generate more phone calls, contact form submissions, and ultimately grow your business. Here are 6 things every flooring contractor can do to help put themselves in the best possible position to connect with their customers in the moments that matter to them. Use the table of contents to jump ahead or read the entire article: Google Business Profile for Flooring Contractors.
Table of Contents: Google Business Profile for Flooring Contractors
- 6 Ways to Boost Your Google Business Profile Ranking
- Edit Description
- Generate 4 & 5-Star Reviews
- Add Photos Consistently
- Edit Products & Service Descriptions
- Post to Your GBP Profile
- Add Questions & Answers
- The Importance and Benefits of a Google Business Profile
- Additional Steps You Can Take to Rank Higher Locally
- Tips to Maintain Your Google Business Profile
- Partner with an SEO Company for Flooring Contractors
6 Ways to Boost Your Google Business Profile Ranking as a Flooring Contractor
Having a high ranking on Google search results is essential for flooring contractors. Homeowners and businesses today use local search to find trusted flooring professionals. In fact, many people decide who they are going to hire without even visiting a contractor’s website. Instead they look at Google Business Profiles (GBP), read reviews, look through photos, and often take action directly from the search results page.
If you want to appear in the Google Local Pack (the map results with the top three businesses), your Google Business Profile needs consistent attention. It is one of the most cost-effective and impactful ways to bring in new clients for your business.
In this article, we’ll cover 6 ways to boost your Google Business Profile ranking for flooring contractors, why your profile matters so much, additional strategies to rank higher locally, and tips to keep your profile updated. We’ll also share how MarketKeep, an SEO company for flooring contractors, can help you maximize your visibility and grow your business.
Suggestion #1: Edit Your Business Description
Your business description is one of the first things a potential customer will see. It tells people what you do, where you do it, and why they should trust you.
- Keep it short but detailed, ideally between 250–750 characters.
- Mention the flooring services you offer such as hardwood installation, tile repair, carpet replacement, or refinishing.
- Include your service area: “serving homeowners in Baltimore, Harford, and Howard County.”
- Use natural keyword placement without overstuffing.
For example:
“Flawless Floors is a trusted flooring contractor specializing in hardwood installation, refinishing, and luxury vinyl plank flooring. Proudly serving Baltimore, Harford, and Howard Counties, our team is dedicated to craftsmanship and customer satisfaction.”
This kind of description not only appeals to customers but also signals relevance to Google.
Suggestion #2: Generate 4 & 5-Star Reviews
Reviews are one of the strongest ranking factors in local SEO. According to BrightLocal, 76% of consumers regularly read online reviews when searching for local businesses.
Here’s how to maximize the impact of reviews:
- Ask after a successful project. When a client compliments your work, ask if they’d be willing to leave a review.
- Make it easy for customers to leave a review by sending a direct link to your GBP review page.
- Respond to every review. Thank happy customers, and handle negative reviews with professionalism.
Example response to a positive review:
“Thank you, Sarah! We’re so glad you’re enjoying your new hardwood floors. It was a pleasure working with you.”
Example response to a negative review:
“We’re sorry to hear this. Please reach out to us at [phone number] so we can resolve the issue.”
Suggestion #3: Add Photos Consistently
Photos show customers the quality of your work and the range of flooring services you provide. They also directly influence engagement. According to Google, businesses with photos get 42% more requests for directions and 35% more clicks to their website than those without.
Types of photos to add:
- Before-and-after flooring installations
- Completed hardwood, tile, or carpet projects
- Team photos at job sites
- Branded images with your company logo
Be consistent and aim to upload new photos weekly or bi-weekly. This keeps your profile active and engaging.
Suggestion #4: Edit Products & Service Descriptions
This is one of the most underutilized areas of a Google Business Profile. Use it to clearly outline your services so customers and Google know exactly what you provide.
Examples of product and service entries for flooring contractors:
- Hardwood Floor Installation
- Carpet Removal & Replacement
- Tile Flooring Repair
- Vinyl Plank Installation
- Dustless Floor Sanding
When writing your service descriptions you can get ideas for terms from MarketKeep’s Top 50 SEO Keywords for Flooring Contractors. This helps align your profile with the search terms that customers are actually using when they search for your services.
Suggestion #5: Post To Your Google Business Profile
Think of GBP posts like social media updates for your business. They allow you to share timely content that keeps your profile fresh and visible.
What to post:
- Seasonal offers (e.g., “Free flooring estimates this spring”)
- Showcase a recent project
- Promote new flooring options or materials
- Share maintenance tips to show expertise
Posts stay live for 7 days, so posting once per week is a good rhythm.
Suggestion #6: Add Questions & Answers
The Q&A section on your profile is often overlooked, but it can be a powerful tool. Instead of waiting for customers to ask questions, you can add your own FAQs.
Examples for flooring contractors:
- “Do you offer free flooring estimates?” (Answer: Yes, we provide free in-home consultations.)
- “How long does hardwood installation take?” (Answer: Typically 2–5 days depending on project size.)
- “Do you work with eco-friendly flooring materials?” (Answer: Yes, we offer sustainable flooring options.)
Pre-loading this section ensures customers get accurate information while boosting your keyword coverage.
The Importance and Benefits of a Google Business Profile for Flooring Contractors
A Google Business Profile is more than just a digital listing. According to Birdeye, 86% of all Google Business Profile views come from category-based searches like “flooring contractor near me.” This means most people discovering your profile don’t know your business yet. Your profile is your chance to stand out.
9 Reasons Why Having a Google Business Profile for Flooring Contracts is Important
Without a local business listing, you can’t rank in the Local Pack or appear on Google Maps
If you don’t have a GBP, you’re invisible to customers searching for flooring contractors in your area.
It’s often the first (or only) source of information that a potential customer will use
Customers trust Google to give them the information they need. Your GBP acts as your digital storefront.
Your potential customers can take actions that lead to a conversion right from the SERP
From calling your business to requesting directions, customers can take action without ever visiting your website.
It brings a variety of user-generated content (UGC) into one place
Reviews, photos, and Q&A all contribute to your reputation and ranking.
It gives you plenty of opportunities to signpost content on your website
You can link directly to service pages, blogs, or appointment booking pages.
It’s a useful source for customer insight for your own business (and your competitors’ businesses)
Reviews – Monitor what customers are saying about you and competitors to identify strengths and weaknesses.
Q&A – See what potential customers want to know most about flooring contractors.
It’s used by potential customers to get directions to your business
Accurate location information increases your chances of in-person visits.
It’s Insights Section gives you important information about how people are finding you
GBP Insights provide search terms customers used to find you, how many clicked, and what actions they took.
It influences Google’s understanding of your business as an “entity”
A complete, active profile strengthens your position in Google’s local search ecosystem.
Additional Steps You Can Take To Rank Higher Locally and Attract Customers as a Flooring Contractor
Fill out every section of your profile in detail
Google rewards businesses that provide more information with higher visibility.
Maintain consistency with your contact information across the web
Your NAP (Name, Address, Phone number) must match everywhere it appears online.
Display your most important attributes as a flooring contractor
Highlight services like “Hardwood Refinishing” or “Luxury Vinyl Installation” to show up for more search queries.
Set up messaging via your Google Business Profile
This allows customers to send direct messages, making it easier to win business.
Choose the right SEO keywords for flooring contractors to use
Targeted keywords are essential for local SEO. MarketKeep has compiled the best SEO keywords for flooring contractors to help you select terms that drive traffic and leads.
Tips to Maintain your Google Business Profile for Flooring Contractors
Regularly check to make sure your information is up to date
Your Google Business Profile is often the first impression potential customers will have of your business. Even small errors, such as an outdated phone number or incorrect holiday hours, can cost you valuable leads. Set aside time each week to confirm that your contact details, hours of operation, services, and website links are all correct. This habit helps you avoid confusion, reduces missed opportunities, and shows customers that your business is reliable and active.
Publish posts, updates, and add photos
Google prioritizes businesses that regularly share new content. Adding fresh updates about promotions, events, or company news signals to both customers and search engines that your business is active and engaged. Photos are especially powerful, as they showcase your products, services, and team in a way that words cannot. High-quality visuals can increase clicks and encourage potential customers to choose you over a competitor. Treat posts and photos as an extension of your marketing, helping you connect with customers before they even reach your website.
Monitor and respond to reviews promptly
Reviews are not just feedback, they are a conversation with your customers. Responding quickly shows that you care about their experiences and are committed to customer satisfaction. A thoughtful reply to a positive review builds loyalty, while a calm and professional response to a negative review demonstrates accountability and trustworthiness. Google also favors active engagement with reviews, which can boost your visibility in search results. By making review management part of your weekly routine, you create a cycle of trust that encourages more customers to leave feedback.
Ready to Dominate Google Business Profile for Flooring Contractors? Partner With An SEO Company for Flooring Contractors
Managing your Google Business Profile is just one part of the puzzle. To consistently generate leads and grow your business, you need a full SEO strategy. MarketKeep specializes in helping contractors increase visibility and attract more local customers.
Your Google Business Profile is one of the most powerful tools available to flooring contractors who want to generate local leads. By optimizing it with descriptions, reviews, photos, services, posts, and Q&A, you can climb the rankings and convert searchers into customers.
If you are ready to take the next step and maximize your local visibility, partner with MarketKeep, an SEO company for flooring contractors. Our proven strategies will help you rank higher, attract more customers, and grow your business.
Additional SEO Resources for Flooring Contractors
- SEO Packages for Flooring Contractors
- The Difference Between Broad and Long-Tail Keywords
- 6 Ways to Boost Your Flooring Contractor Website
- The Importance of Google Reviews for Flooring Contractors
- The Ideal Website Sitemap for Flooring Contractors
- How to Get a Flooring Contractor to the Top of Google Maps
