Small Business SEO
SEO Keywords for Deck Builders
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Unlock More Roofing Leads with the Correct SEO Keywords for Deck Builders
There is no quick fix when it comes to standing out in the deck building industry, but the right keywords can help you climb to the top of Google’s search results. Your SEO efforts are only as strong as the search terms you focus on. For deck builders, using a combination of high traffic, local, and service based keywords is the key to bringing in more qualified leads.
Every month, there are thousands of people searching for deck building services across the country. When you pair that demand with location specific terms like “deck builder in [City]” or “custom deck contractor near me,” your website has the potential to attract steady traffic and convert more visitors into real customers. All of this can happen through the power of organic search.
In this SEO Guide for Deck Builders, You’ll Learn:
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The Top 50 SEO Keywords for Deck Builders
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How to Choose the Best Keywords for Your Services and Service Areas
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Expert Keyword Strategy Tips to Improve Local SEO, PPC Performance, and Website Rankings
Whether you build custom decks for homeowners, design outdoor living spaces, or handle large scale commercial projects, knowing how your ideal customers search online is the first step toward steady growth. The foundation of it all begins with choosing the right keywords.
How to Choose the Best Decking Keywords for Your Business
Before you start adding every roofing-related phrase to your homepage, take a step back and ask yourself a key question:
Who Is Your Ideal Decking Customer?
Do you primarily work with homeowners looking to build a brand new deck? Are you focused on designing custom outdoor living spaces, replacing aging decks, or adding features like pergolas and screened porches? Each type of client searches differently, and understanding what they are looking for is key to choosing the right keywords.
For example:
- A homeowner planning a backyard upgrade might search “custom deck builder near me”
- A new homebuyer could look up “deck installation in [City]”
- A property manager may search “deck repair services for rental homes”
When you understand what your ideal clients are searching for and the problems they are trying to solve, you can choose keywords that align with their goals and bring them straight to your business.
Start With Your Core Services
Start by identifying the services your customers request most often. These are usually the terms with the highest search volume and can serve as the foundation for your homepage, individual service pages, and any advertising campaigns you run. For example:
- Deck builder near me
- Deck installation in [City Name]
- Custom wood deck contractor
- Patio and outdoor living design
Once you have a clear list of your primary services, use tools like Google Keyword Planner, Ahrefs, or SEMrush to discover related search terms with strong traffic potential and lower competition. These supporting keywords can help expand your reach and connect with even more homeowners searching for the right deck professional.
Research Your Competitors
Start by identifying the services your customers request most often. These are usually the terms with the highest search volume and can serve as the foundation for your homepage, individual service pages, and any advertising campaigns you run. For example:
- Deck builder near me
- Deck installation in [City Name]
- Custom wood deck contractor
- Patio and outdoor living design
Once you have a clear list of your primary services, use keyword research tools to find related search terms that have strong traffic potential and lower competition. These tools can help you uncover what homeowners are really searching for in your area:
By using these platforms, you can expand your list of SEO keywords and connect with even more homeowners who are actively looking for a trusted deck builder.
Prioritize Long-Tail Decking Keywords
According to Backlinko, over 90 percent of all Google searches are long tail keywords. These are more specific search terms, often in the form of a question, that may not receive massive search volume but tend to attract visitors who are further along in the decision making process.
Here are a few examples that apply to deck building:
- How much does it cost to build a deck in [City]
- Best deck contractor for outdoor living spaces
- Do I need a permit to build a deck in [City]
Long tail keywords work especially well in blog posts, frequently asked questions, and location based landing pages. They match the way people naturally search and often lead to more qualified traffic that is ready to call or request a quote. Using them strategically can make a big difference in how your website performs.
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
The Best SEO Keywords for Deck Builders By Category
Organizing your keywords into categories makes it easier to build pages and campaigns around them:
General Deck Building Keywords
These are your high volume, go to keywords. They are perfect for your homepage, main service pages, and Google Ads campaigns. These terms help capture broad search intent from homeowners, real estate agents, and property managers who are actively searching for deck building services.
According to Ahrefs, keywords with clear intent and consistent volume are essential for attracting the right kind of traffic to your website.
- deck builder near me
- best deck contractor
- local deck builder
- deck installation services
- deck company open now
- affordable deck construction
- top rated deck builder
- custom deck design company
Using these keywords across your site and advertising platforms can help you reach more people who are ready to start their next outdoor project. Let them guide the structure of your content and service offerings to improve both visibility and conversion.
Local SEO Keywords (Insert Your City or Towns You Want to Serve)
These keywords help your deck-building business appear in local search results when people in your area are looking for nearby contractors. They are especially useful for creating city-specific service pages, writing blog content, and optimizing your Google Business Profile to improve visibility.
According to Moz, local SEO is one of the most effective ways for small businesses to connect with nearby customers who are ready to take action.
- deck builder in [City Name]
- deck installation in [City Name]
- custom decks in [City or Neighborhood]
- deck repair in [City Name]
- outdoor living contractor [City Name]
- best deck builder in [Your Area]
Including these types of local keywords throughout your website helps Google understand where you work and who you serve, making it easier for people nearby to find and contact you.
Deck Building Services Keywords
These keywords are tied to specific deck building services and work especially well for targeted service pages, advertising campaigns, and content that focuses on what you offer.
- custom wood deck installation
- deck repair and restoration
- composite deck construction
- poolside deck design
- covered outdoor living spaces
- multi level deck builder
- deck stairs and railing installation
Using these service focused keywords helps you attract clients who know exactly what they are looking for and are ready to take the next step. Be sure to include them in your service descriptions, page titles, and calls to action.
Emergency Deck Repair Related Keywords
These keywords target homeowners who need immediate help or are navigating an insurance claim related to storm or structural damage. They are especially effective for pay per click ads, landing pages, and homepage callouts.
- emergency deck repair near me
- damaged deck repair now
- deck inspection after storm [City Name]
- insurance claim help for deck repairs
- storm damaged deck replacement
- fast deck repair services in [City Name]
Using these terms helps you connect with clients who are dealing with urgent situations and are looking for a reliable contractor to step in quickly. Be sure to emphasize your availability, response time, and experience with insurance claims wherever these keywords appear.
Long-Tail Dek Building Keywords for Blog or FAQ Strategy
These detailed search phrases may not have the highest search volume, but they usually signal strong intent. People typing in these kinds of questions are often close to making a decision. These keywords are perfect for blog posts, FAQ pages, and targeted landing pages.
- how much does it cost to build a deck in [City]
- do I need to repair my deck or build a new one
- how to tell if your deck is still safe to use
- what to expect during a deck installation
- how long does a wood deck usually last
- best decking materials for hot weather
Using these questions as content topics can help build trust with potential clients, improve your visibility in search results, and give you more chances to appear for the exact phrases people are using.
How to Use The Top 50 SEO Keywords for Deck Builders In Your Website
Once you’ve identified the right keywords for your deck company, it’s time to put them into action. Strategic placement of keywords across your website and online profiles will help improve your rankings, drive more traffic, and convert more leads into paying customers.
1. Optimize Your Website with the Right Deck Building Keywords
Start by placing your most important keywords where Google looks first. These areas include:
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Page titles and meta descriptions
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H1 and H2 headings
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URLs for service and location pages
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Image file names and alt text
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Internal links across blog posts and service pages
If you offer services like custom deck design, deck repair, or outdoor living space construction, be sure to include those phrases naturally throughout your content. Instead of simply listing them, focus on writing in a way that answers real questions and speaks directly to what your potential customers are searching for. Keep the tone helpful and informative so that visitors feel confident reaching out to learn more.
2. Create Location-Specific Pages
If your deck building company serves multiple cities, towns, or counties, avoid relying on a single service page to cover all your areas. Instead, create individual landing pages that are optimized for each specific location.
For example:
- Deck installation in Austin
- Custom deck builder in Round Rock
- Outdoor living spaces in Cedar Park
Each location page should include details about the services you offer in that area, mention local landmarks or neighborhoods when relevant, and feature unique content that showcases your experience and expertise in that specific community. This approach helps improve your local search visibility and builds trust with potential clients in each market you serve.
3. Optimize Your Google Business Profile
Your Google Business Profile is one of the most important tools for showing up in the local map results and increasing visibility in your service area. To get the most out of it:
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Use the same keywords your customers are likely to search for, such as “deck builder near me” or “custom deck contractor in [City]”
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Clearly list all of your services and keep your business hours accurate and current
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Upload high quality photos of your completed decks, your crew at work, and any unique outdoor features you have built
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Ask happy customers to leave reviews and make sure you respond to each one with professionalism and gratitude
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When responding to reviews, use relevant keywords when it makes sense. For example, “Thank you for choosing us for your new deck installation in Austin”
A fully optimized profile builds trust with both potential clients and search engines, helping you earn more leads from people searching locally.
4. Build a Keyword-Focused Content Strategy
Blog posts, FAQ pages, and service updates are excellent ways to capture long tail keyword traffic and answer common questions your customers may have. Each piece of content should focus on one clear topic or search phrase. Here are a few examples that would work well for a deck building company:
- How much does it cost to build a deck in [City]
- What to expect during a deck installation
- How to know when it is time to replace your deck
- Wood decks compared to composite decks
- Best materials for a low maintenance outdoor living space
Publishing helpful, keyword-focused content on a regular basis builds trust with your audience and shows search engines that your site is active and valuable. This can lead to higher rankings and more visibility in the search results.
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
The 50 Best SEO Keywords for Deck Builders (2024)
| Keyword | Avg. Monthly Searches | Competition |
| deck builders | 12,100 | Low |
| deck builders near me | 49,500 | Low |
| deck contractors near me | 49,500 | Low |
| deck companies near me | 8,100 | Low |
| deck installation near me | 2,900 | Low |
| deck construction near me | 1,600 | Low |
| deck contractors | 6,600 | Low |
| trex deck designer | 880 | Low |
| affordable deck builders near me | 720 | Medium |
| lowes deck builder | 2,400 | Low |
| deck and patio contractors near me | 1,000 | Low |
| best deck builders near me | 720 | Low |
| composite decking installers near me | 590 | Low |
| deck company | 3,600 | Low |
| local deck builders | 720 | Low |
| deck repair contractors near me | 590 | Low |
| timbertech deck designer | 480 | Low |
| deck and fence company | 880 | Low |
| composite deck builders near me | 480 | Low |
| deck and patio builders near me | 880 | Low |
| deck builders in my area | 390 | Low |
| trex deck builder | 480 | Low |
| deck replacement contractors | 320 | Low |
| trex deck builders near me | 320 | Low |
| covered patio contractors near me | 320 | Low |
| deck designers near me | 390 | Medium |
| pool deck builders near me | 1,900 | Low |
| custom deck builders near me | 390 | Low |
| deck remodeling near me | 480 | Low |
| composite deck contractors near me | 320 | Low |
| trex deck installers near me | 390 | Low |
| deck building companies near me | 49,500 | Low |
| covered patio builders near me | 880 | Low |
| pool deck contractors near me | 320 | Low |
| handyman deck builders | 260 | Low |
| wood deck builders near me | 320 | Low |
| home depot deck builder | 1,000 | Medium |
| deck contractors in my area | 320 | Medium |
| deck replacement contractors near me | 140 | Medium |
| deck and fence company near me | 590 | Low |
| patio and deck builders near me | 880 | Low |
| best deck repair contractors near me | 170 | Low |
| deck building contractors near me | 170 | Low |
| fence and deck company near me | 590 | Low |
| deck and porch builders near me | 390 | Low |
| patio and deck contractors near me | 1,000 | Low |
| deck and patio builders | 320 | Low |
| trex decking installers near me | 390 | Low |
| outdoor deck builders near me | 110 | Medium |
| porch and deck builders near me | 390 | Low |
The 50 Best SEO Keywords for Deck Builders (2023)
| Keyword | Avg. Monthly Searches | Competition |
| deck builders near me | 18,100 | Medium |
| lowes deck builder | 4,400 | Low |
| deck contractors | 4,400 | Medium |
| deck contractors near me | 5,400 | Medium |
| deck companies near me | 3,600 | Medium |
| deck installers near me | 1,900 | Medium |
| azek deck designer | 260 | Low |
| porch builders near me | 1,000 | Medium |
| home depot deck builder | 1,000 | High |
| trex deck designer | 1,600 | High |
| build your own deck | 590 | High |
| deck construction near me | 880 | Medium |
| deck installer | 2,900 | Medium |
| backyard deck builders near me | 590 | High |
| local deck builders | 480 | Medium |
| composite deck builders | 480 | High |
| trex deck builders near me | 320 | Medium |
| amish deck builders near me | 320 | Medium |
| deck builders in my area | 390 | Medium |
| wood deck builders near me | 390 | High |
| deck building companies near me | 390 | Medium |
| pool deck builders near me | 260 | High |
| porch builder | 1,000 | High |
| composite deck builders near me | 260 | High |
| patio and deck builders near me | 140 | High |
| amish deck builders | 210 | Medium |
| denver deck builders | 390 | Medium |
| local deck contractors | 210 | Medium |
| best deck builders near me | 210 | Medium |
| decking builder | 1,000 | Low |
| deck and patio builders | 260 | High |
| decking builders | 110 | Medium |
| balcony builders | 70 | High |
| trex deck builder | 590 | Medium |
| deck and patio builders near me | 170 | High |
| deck designers near me | 210 | High |
| porch builders in my area | 70 | High |
| patio and deck builders | 110 | Medium |
| front porch builders near me | 140 | High |
| deck building company | 260 | Medium |
| pool deck contractors near me | 140 | High |
| custom deck builder | 390 | Low |
| deck carpenter | 90 | Medium |
| pro deck builder | 110 | Low |
| trex deck installers near me | 140 | High |
| deck remodel near me | 210 | High |
| patio deck builders | 720 | High |
| pool deck builders | 1,300 | High |
| deck and patio contractors | 260 | High |
| custom deck builders near me | 110 | High |
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
Utilizing the Top SEO Keywords for Deck Builders
If you want to rank well in search engines and generate more leads for your deck building business, it all starts with a strong foundation. The right keywords are essential, but how you use them across your website and online presence matters just as much. Here are seven proven components that will help you make the most of your SEO efforts:
- Make sure your website is mobile-friendly, loads quickly, and has a secure HTTPS connection. Most homeowners search on their phones, especially when researching outdoor projects.
- Incorporate your top keywords into the most important areas of your site, including your homepage, service pages, and headings. Use terms your customers are actually searching for, like “deck builder near me” or “custom deck installation in [City].”
- Optimize every page with clear title tags, meta descriptions, headers, and keyword rich content that answers your customer’s questions.
- Claim and fully optimize your Google Business Profile. This is one of the most important tools for local visibility.
- Ensure your business is listed across local directories like Yelp, Angi, Better Business Bureau, Bing Places, Apple Maps, Houzz, and your local Chamber of Commerce. Your name, address, and phone number should be consistent across every listing.
- Maintain a blog that uses keyword focused topics and is updated regularly. This gives you more opportunities to rank for long tail searches and build authority in your space.
- Use photos and videos on your pages and optimize them with descriptive file names and alt text. For example, a project image could be titled “custom-deck-installation-austin.jpg” with alt text like “Completed backyard deck build in Austin Texas.”
Local SEO for Deck Builders
Get discovered by customers in the neighborhoods you serve
Local SEO is one of the most powerful tools for bringing in leads from nearby homeowners. When someone searches for a service like “deck builder near me” or “deck installation in [City],” your goal is to appear in the top local results, especially in the Google map pack.
How to Boost Your Local Visibility
Claim and Optimize Your Google Business Profile
Your Google Business Profile is often the first impression a customer will get. To make sure it works in your favor:
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Use your exact business name, address, and phone number
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Choose categories like Deck Builder, General Contractor, or Outdoor Living Contractor
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Upload photos of completed projects, your team on the job, and materials you use
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Write a clear business description that includes your services and locations
Keep Your Google Business Profile Post Active with Regular Posts
Consistent posting shows that your business is engaged and reliable. Post updates that include:
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Photos from recent deck builds
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Seasonal promotions or special offers
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Tips for maintaining outdoor spaces
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Announcements about new service areas
Encourage and Respond to Reviews
Reviews are one of the most important local ranking factors. Encourage your satisfied clients to leave a review, and respond to every one with gratitude. When appropriate, include a keyword in your response. For example, “Thank you for letting us build your new deck in San Antonio. It was a pleasure working on your project.”
Get Listed in Local Directories
Consistency is key for Local SEO for Deck Builders. Make sure your business information matches exactly across platforms like:
- Yelp
- Angi
- Better Business Bureau
- Bing Places
- Apple Maps
- Houzz
- Local Chamber of Commerce directories
Create City-Specific Service Pages
If you serve more than one city or region, create a unique service page for each area. These pages should include location specific keywords, neighborhood references, and even testimonials from clients in that area.
Examples:
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Deck Installation in Dallas
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Custom Deck Builder in Fort Worth
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Outdoor Living Spaces in Arlington
These pages not only help improve your search rankings, they also show prospective customers that you truly serve their community and understand their needs.
On-Page SEO for Deck Builders
Make your website easy for Google to understand and impossible for potential clients to ignore
On page SEO is the process of optimizing your website so that it performs well in search engines and delivers a smooth experience for visitors. When your deck building site loads fast, uses the right keywords, and communicates clearly, search engines are more likely to trust it—and customers are more likely to reach out.
Where to Use SEO Keywords for Deck Builders So That They Work
o get the most value from your keywords, place them in the areas that both search engines and users pay the most attention to:
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Page Titles: Use clear, location based phrases like Deck Builder in [City] | [Your Business Name]
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Meta Descriptions: Write simple summaries that use strong keywords, like Looking for a custom deck in [City]? Schedule your consultation today.
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Headings (H1, H2): Use natural phrases such as Custom Deck Installation in [City] or Trusted Outdoor Living Contractors
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Body Content: Include keywords in a natural way. Do not force them into sentences just for the sake of SEO
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URLs: Keep them clean and descriptive, like
/deck-installation-austin
Create Dedicated Pages for Each Roofing Service
Instead of listing everything on one service page, give each core offering its own section or standalone page. This makes your site easier to navigate and gives you more opportunities to rank for specific searches.
Examples include:
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Custom Wood Deck Construction
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Composite Deck Installation
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Covered Patios and Pergolas
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Multi Level Deck Designs
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Deck Repair and Restoration
Each page should focus on one service, use location-based keywords, and include clear calls to action like Schedule a Free Estimate or Contact Us Today.
Improve Your Site Speed and Mobile Experience
Many homeowners search for contractors on their phones, especially when planning home improvement projects. Your website needs to load quickly, look great on mobile devices, and be easy to use.
Use tools like Google PageSpeed Insights or GTmetrix to find and fix performance issues. Your site should:
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Load in just a few seconds on desktop and mobile
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Be easy to scroll and navigate on smartphones
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Include large, visible buttons such as Request a Quote or Call Now
Add Schema Markup To Your Site
Schema markup is a type of code that tells search engines more about your business, like what services you offer and where you are located. Adding Local Business Schema can improve how your site appears in search results.
Use Google’s Structured Data Markup Helper to get started. Include details such as:
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Your business name and address
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The cities or counties you serve
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Your hours of operation
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Your services like deck installation, repair, or custom design
Optimize Your Images for SEO
Photos are a huge part of promoting your work as a deck builder. From project galleries to before and after showcases, images help build trust. But they can also help with SEO.
Make sure each image:
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Is resized and compressed to load quickly
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Uses a descriptive filename (for example:
custom-deck-austin.jpg) -
Includes keyword rich alt text like Backyard deck installation completed in Austin Texas
Optimizing your images not only improves your page speed and search visibility, it also makes your site more accessible and helps your work appear in image search results.
Off-Page SEO for Roofers
Build trust, increase visibility, and grow your reputation across the web
Off-page SEO includes everything you do outside of your website to improve your rankings and online authority. When trustworthy websites link to your site or mention your business, it sends a signal to search engines that your company is credible and relevant. The more visibility you earn across the web, the more likely Google is to show your deck building services to potential customers.
Ways to Strengthen Off-Page SEO
Earn High-Quality Backlinks
Think of backlinks as digital referrals. When respected websites link to your business, it tells Google that your company is a trusted source for deck building services.
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Submit your business to directories like Angi, Better Business Bureau, Houzz, HomeAdvisor, and your local Chamber of Commerce
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Reach out to local blogs or real estate websites and offer to contribute articles about outdoor living trends or deck design tips
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List your company on contractor networks, landscaping directories, or outdoor living forums where people are looking for deck services
Promote Your Work on Social Media
Social media is a powerful tool for increasing your visibility and encouraging others to link to your content.
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Post photos from recent deck builds, especially before and after shots
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Share educational blog posts like What to Know Before Building a New Deck or The Best Materials for a Low Maintenance Outdoor Space
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Use city or neighborhood specific hashtags like #DeckBuilderDallas or #AustinOutdoorLiving
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Encourage engagement by responding to questions, sharing testimonials, and asking followers to share your work
Connect with the Local Community Online
Partnering with local businesses and organizations can open the door to valuable backlinks and long term relationships.
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Sponsor a community event, local fair, or home show and ask for a link to your website on the event’s site
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Join neighborhood business groups or real estate associations that list trusted contractors on their sites
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Collaborate with landscape designers, home builders, or real estate professionals and request to be featured on their recommended vendor pages
Ask for Links from Happy Clients and Partners
If you have worked with builders, architects, or home renovation professionals, ask if they can include your business on their website. A simple listing in a partner directory or blog mention can carry real SEO value.
Track and Maintain Your Backlink Profile
Keeping track of who is linking to your site helps protect your SEO performance and gives you insight into what is working.
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If you find spammy or low quality sites linking to you, use Google Search Console to disavow those links and protect your rankings
Pro Tip: Tie It All Together With Google Analytics
Track your performance by monitoring:
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Which keywords are bringing traffic
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Which pages get the most visitors
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What search terms trigger your Google Business Profile
By tying in tools like Google Analytics, Google Search Console, and Google Business Profile Insights, you can refine your SEO strategy over time and continue climbing the ranks.
