SEO Company for Handyman Services
SEO for Flooring Contractors Affordable SEO Packages With No Long-Term Contracts.
Search Engine Optimization is about making sure your business shows up when it matters most. At MarketKeep, that is exactly what we help handyman contractors do. Our mission is use the right SEO Keywords for Handyman Services to ensure your website can be found:
- At the Top of Google Maps
- On the 1st page of Search Results
- As a Recommendation on AI Search Platforms like ChatGPT, Perplexity, and Google AI Overview
As a small business SEO company for handyman services, we take pride in helping you connect with the right customers in your local market. That is why we do not use long term contracts or one size fits all solutions. Every SEO plan we create is custom built to support your specific services, business goals, and overall marketing budget.
Contact us today for a free SEO evaluation and discover how we can help your flooring company attract more leads, grow your online presence, and stand out in your service area.
Meet Our Founder
Patrick Kurowski founded Marketkeep in 2016. At the time, he was newly married and had a three-month-old, so naturally, the perfect time to start his own business!
Starting out working from a desk he purchased from IKEA for a whopping $30 he had 3 clients and a total of $750 in billing.
Since that time MarketKeep has grown to serve over 250 clients throughout the United States and beyond!
His favorite SEO phrase to use is “helping our clients connect with their customers when it matters most to them.”
Oh and that wife and son? Patrick has been happily married now for over 10 years, and has three sons now. If you can’t find him at work, you will find him coaching his kids youth sports teams!
SEO Company for Handyman Services
How Search Engine Optimization Works at MarketKeep
SEO Research & Competitive Analysis
When it comes to search engine optimization, even the smallest adjustments can make a big difference. If your handyman business wants to rank at the top of local search results, it all starts with choosing the right keywords.
At MarketKeep, we begin by aligning your website with the exact search terms your customers are typing into Google. And here’s a common challenge we often see.
Many skilled handymen provide excellent service, earn great reviews, and build strong word-of-mouth reputations — yet still struggle to appear in online searches for key services like drywall repair, furniture assembly, or minor plumbing fixes.
The problem? Their websites are often built around broad or generic terms like “handyman” without specifying location or service type. These vague keywords leave search engines guessing, and that reduces your visibility when someone nearby needs help.
People aren’t just searching for a generic handyman — they’re looking for someone local who can help with a specific task. That’s why searches like “handyman for TV mounting in Arlington” or “drywall repair near me” are more effective and becoming increasingly popular.
So we always begin with one essential question: Are you using the right keywords?
Then we dive deeper by asking:
-
How competitive is this search phrase in your market?
-
Does your website have enough authority to compete?
-
Who is currently ranking well and why?
-
What can we do better to outrank them?
Once we gather the answers, we create a tailored SEO strategy to boost your online visibility, increase traffic, and help you connect with customers who are ready to book a reliable handyman in your area.
Building Your SEO Roadmap
Your SEO roadmap is the customized strategy we use to guide your campaign from start to success. For handyman businesses, this means focusing on the essential services you provide and the neighborhoods or cities where you want to attract more customers.
Search engine optimization takes time to deliver its full impact, but most handyman businesses start seeing positive signs within the first few weeks — such as improved rankings, more website visitors, and an increase in quote requests. When you target the right keywords and focus on the right areas, that momentum continues to build.
At MarketKeep, we do not believe in one-size-fits-all strategies. Every handyman service we support receives a personalized plan based on your business goals, the types of repairs and projects you specialize in, and the communities you want to serve.
Your custom SEO roadmap may include:
-
Writing new service pages for tasks like drywall repair, faucet installation, or door replacement
-
Expanding and updating existing content to better match how people search
-
Creating neighborhood-specific pages to improve local search visibility
-
Fixing technical website issues that may be slowing down your site or limiting rankings
-
Strengthening internal links to improve site navigation and user experience
Each of these efforts is designed to help your handyman business show up when it matters most — right when local customers are looking for a trusted, reliable professional to handle their home improvement needs.
Client Review & Approval
Your website reflects your handyman skills, professionalism, and reputation — so it is important that everything we create aligns with the quality of work you deliver. At MarketKeep, we prioritize clear communication and full transparency throughout your SEO journey.
Before we publish any new content or make changes to your website, you will have the chance to review and approve it. This allows you to ask questions, request edits, and make sure the messaging feels right for your brand and the types of services you offer.
During the early stages of your SEO campaign, we provide frequent updates — often with two check-ins per week — to keep you informed and walk you through the process. As your website starts to rank higher and traffic increases, we transition to monthly performance meetings to review results and uncover new growth opportunities.
From start to finish, you will always know what is happening, why it matters, and how it supports your handyman business. You are never left in the dark — only supported by a team that understands what it takes to help service providers like you succeed online.
SEO Implementation
This is the stage where planning turns into progress.
With a clear strategy in place, we begin making impactful updates to your handyman website. These updates are designed to improve how your site performs, how it appears in search results, and how it builds trust with potential customers.
Our work during this phase focuses on both the technical side of SEO and the content your customers need to see.
Here are some of the key improvements we make:
-
Boosting page speed so your website loads quickly on all devices
-
Optimizing images and adding descriptive alt text to support search visibility
-
Strengthening internal links so users and search engines can navigate your site with ease
-
Writing attention-grabbing meta titles and descriptions that increase click-through rates
-
Refining headings and subheadings to match the search terms your clients use
-
Using schema markup to enhance how your handyman business appears in search listings
-
Creating valuable content that answers common questions about your services
-
Launching a blog strategy that increases keyword coverage and drives ongoing traffic
-
Publishing content that builds authority and credibility within your local service area
All of these actions work together to help your handyman business stand out online. The goal is simple — attract qualified leads, increase phone calls and form submissions, and position you as the go-to solution for local repair, maintenance, and installation needs.
Reporting & Optimization
Search engine optimization is not a one-time task — it is a continuous process that evolves based on performance data, search trends, and changes in your local market.
At MarketKeep, we provide full access to industry-leading reporting tools like Google Analytics, Google Search Console, and Ahrefs. These platforms allow us to track your website’s traffic, keyword rankings, and user behavior to make data-driven decisions that improve your visibility.
Every month, we take time to:
-
Analyze what’s working well, such as top-performing keywords or popular service pages
-
Identify areas that need improvement, whether it’s page content, loading speed, or conversion rates
-
Adjust your SEO strategy to keep momentum growing and target the services your customers are searching for most
If a page is gaining traction, we double down on its success. If something isn’t delivering results, we fine-tune it. Our goal is simple — to make your handyman business more visible online, generate more qualified leads, and support long-term business growth with a reliable and adaptable SEO strategy.
Whether you specialize in general home repairs, carpentry, drywall, or seasonal maintenance, we make sure your business continues to grow with a steady stream of local customers who are ready to hire a handyman they can trust.
What Type of Results Should You Expect from SEO as a Handyman?
When you invest in search engine optimization for your handyman business, you should expect consistent, measurable progress that leads to long-term growth. One of the earliest signs that your SEO strategy is working is an increase in organic website traffic. Your business will begin to show up more frequently in search results for the home repair services and local areas that matter most.
As your visibility rises and your rankings improve, more homeowners and property managers will find your company when they need help. This means more qualified inquiries — from people actively searching for a handyman to tackle their repairs, maintenance, or renovation projects.
A strong SEO strategy does more than just boost traffic. It helps you connect with the right customers at the right time. You’ll receive more phone calls, more quote requests, and more bookings from people who are ready to hire a reliable professional.
With a thoughtful SEO plan in place, your handyman business will benefit from:
-
A fuller job schedule
-
Increased brand trust in your community
-
Stronger online authority in your service area
Ultimately, SEO helps position your business as the go-to local expert for handyman services — whether someone needs drywall repair, furniture assembly, small carpentry work, or seasonal home maintenance.
What People Say About Our SEO Company for Small Businesses
Breaking It Down as an SEO Company for Handyman Services
Local SEO: How To Get Your Handyman Business to The Top of Google Maps
According to the SOCi Consumer Behavior Index Report, more than 80 percent of consumers in the United States search online for local businesses every single week.
With smartphones, voice search, and location-based results playing a major role in how people find services, showing up in local search has become essential for handyman businesses that want to grow. This is especially true when it comes to showing up on Google Maps.
At MarketKeep, we often remind our clients that if your handyman business does not appear in the top three listings on Google Maps (commonly referred to as the Google 3-pack) there is a good chance that potential customers will never see your company. Most people simply do not scroll beyond the first few options.
That is why claiming one of those top spots is not just a nice bonus. It is a critical step in making sure your handyman business is found by local homeowners who need repairs, installations, or maintenance services right now. When your business shows up first, it gets more calls, more clicks, and more opportunities to earn trust in your service area.
So How Do We Help Your Handyman Business Reach the Top of Search?
As your local SEO partner, we focus on the strategies that deliver real results for handyman businesses:
-
We optimize your Google Business Profile to make sure it is accurate, complete, and appealing to people searching for handyman services in your area.
-
We target the right local keywords — the same words and phrases homeowners use when they need help with repairs, installations, or home maintenance.
-
We build consistent local listings across trusted directories to improve your visibility and show search engines that your business is reliable and established.
-
We help you collect and manage customer reviews to boost your reputation and increase your chances of showing up in both search results and Google Maps.
Each of these steps is designed to put your handyman business in front of the people who matter most — local customers looking for dependable help around the house. When you show up at the top of local search results, you become the go-to choice for homeowners who need your skills.
The 10 Steps We Take to Get Your Business to the Top of Google Maps:
1. Claim and Verify Your Google Business Profile
If you have not claimed your listing yet, start here. For new businesses, set up your Google Business Profile with accurate information. Then verify it by phone, email, or mail.
2. Make Sure Your NAP is Consistent
Your name, address, phone number, and website (NAP-W) should be identical across your website, directory listings, and social media platforms.
3. Choose the Right Business Category
Google allows only one primary category. Choose the most specific and relevant one, such as “roofing contractor” instead of just “contractor.”
4. Use Strategic Keywords in Your Profile
Incorporate keywords your audience is searching for. For example, a roofing contractor in Baltimore might use phrases like “emergency roof repair in Baltimore” or “Baltimore roof installation.”
5. Add High-Quality Photos on a Regular Basis
Photos attract clicks and improve engagement. Include images of recent projects, team members, and your business location.
6. Encourage Positive Customer Reviews
Ask happy customers to leave 4 and 5-star reviews. Respond to all reviews professionally to show that you value feedback.
7. Use Google Posts to Share Updates
Post regularly about promotions, services, or events. These updates show up in your profile and keep it active.
8. Create Local Landing Pages On Your Website
Develop pages focused on specific areas you serve. For example, “Roof Repair Services in Baltimore” can help tie your GBP to your website and improve local rankings.
9. Add Predefined Services
List your core services using Google’s structured fields. This helps users and Google better understand what your business offers.
10. Track Perfomrance and Be Ready to Re-Optimize
Use tools to monitor your profile’s performance. Adjust your strategy as needed based on visibility, engagement, and customer behavior.
On-Page SEO: How to Optimize for Customers AND Search Engines
A strong website begins with a solid foundation. For handyman services, that foundation is on page SEO. If you want your business to rank higher in Google search results and attract more local clients, your website needs to offer content that is helpful, relevant, and trustworthy.
Choosing the Right Keywords for Your Handyman Services
Before any page on your website can rank well in search engines, it must be built around a clear and specific keyword. Think about how your potential customers search for help. Are they typing phrases like “handyman in Annapolis” or “faucet repair near me”? Understanding how people look for your services is key to choosing the most effective keywords.
To uncover the best keyword opportunities for your handyman business, use tools like Google Keyword Planner, Ahrefs, or SEMrush. These platforms help identify what people in your area are searching for, how often they search, and how competitive those terms are.
Each service you offer — such as drywall repair, TV mounting, gutter cleaning, furniture assembly, or small plumbing tasks — should have its own dedicated page optimized around one primary keyword. This helps search engines clearly understand what each page is about and makes it easier for customers to find the exact service they need.
By organizing your website around specific, service-focused keywords, you improve your chances of showing up in local search results and connecting with homeowners who are ready to hire a reliable handyman.
Optimizing for Search Results: How to Use Keywords on Your Handyman Website
Once you’ve chosen the right keyword for a specific service page on your handyman website, the next step is to place that keyword where it has the most impact. This helps search engines understand what your page is about and increases the chances that it will show up when someone searches for that particular service in your area.
Here are the key places to include your chosen keyword:
-
The page title
-
The URL or web address
-
The main heading at the top of the page
-
Subheadings that help organize the content
-
The first paragraph of the page
-
Naturally throughout the rest of the page content
Using keywords in these strategic spots helps search engines understand the focus of your content. It also improves the experience for your visitors by clearly explaining the services you offer.
A clear and well-structured keyword strategy allows your handyman business to show up in local search results when it matters most. Whether someone is looking for “fence repair near me” or “handyman for drywall repair in Baltimore,” you want to be the trusted expert they find — and call — first.
Many business owners overlook this step, but optimizing your SERP appearance is one of the most important parts of on-page SEO. When done correctly, it can drive more traffic to your site and bring in the local customers you want.
Off-Page SEO for Handyman Services: Build Trust and Strengthen Your Local Visibility
If your handyman business wants to climb higher in local search rankings, optimizing your website is just one piece of the puzzle. While on-page SEO and local optimization form a solid foundation, off-page SEO is what helps establish your reputation and authority in the eyes of both search engines and your community.
Off-page SEO refers to all the activities that happen outside of your website — things like online mentions, backlinks, and customer reviews. These elements tell search engines that your handyman service is credible, trusted, and actively involved in your local market.
For handyman professionals, building a strong off-page presence means more than just having your name in a few directories. It involves earning recognition from reputable sources. This might include being featured in local news stories, partnering with real estate agents or property managers, gaining backlinks from home service websites, or receiving positive online reviews from satisfied customers.
The more your handyman business is mentioned, linked to, and recommended by reliable sources, the more trustworthy your website appears to Google and other platforms. This trust helps you rank higher in search results and increases your visibility with homeowners and businesses searching for dependable repair and maintenance services.
When you combine a focused off-page SEO strategy with high-quality website content and local optimization, your handyman business becomes more discoverable — and more appealing — to potential clients in your service area.
Backlinks: The Backbone of Off-Page SEO for Handyman Services
Backlinks are links from other websites that direct users to your own. Think of them as digital endorsements — a signal to search engines that your handyman business is trusted, reliable, and worth showcasing in local search results.
Research from Semrush shows that businesses appearing on the first page of Google typically have stronger, higher-quality backlink profiles. Each reputable backlink acts like a vote of confidence. The more respected sources that link to your site, the more authority and visibility your website gains.
For handyman professionals, the most effective backlinks come from relevant and trustworthy sources in your industry or region. These may include contractor directories, local news sites, neighborhood publications, and strategic partnerships with other home service providers.
At MarketKeep, we help handyman businesses strengthen their backlink strategy by:
-
Submitting your business to trusted local directories and contractor-specific platforms
-
Partnering with plumbers, electricians, roofers, and other complementary service providers for cross-promotion
-
Contributing home maintenance tips and seasonal advice to community blogs or homeowner websites
-
Securing media coverage in local publications, online interviews, or neighborhood bulletins
-
Encouraging satisfied clients to share their experiences and link to your website from social media or review platforms
Each of these actions contributes to a stronger digital footprint. The more relevant and authoritative your backlinks are, the more likely it is that your handyman business will climb the search rankings and attract more qualified customers in your area.
Local Citations: Verifying Your Location and Building Trust
Local citations are online listings that display your handyman business’s name, address, phone number, and website. These citations appear across directories, map services, and industry-specific platforms. They help search engines verify that your business is legitimate and active in the community — and they improve your chances of appearing in local search results.
Some of the most effective citation sources for handyman businesses include:
-
Your Google Business Profile
-
Yelp
-
Bing Places
-
Angi (formerly Angie’s List)
-
Local chamber of commerce websites
-
Online directories that focus on home repair, maintenance, or contractor services
Accuracy is critical. Inconsistent contact details across different platforms can create confusion for both search engines and potential customers, ultimately hurting your rankings.
At MarketKeep, we help handyman professionals audit, clean up, and manage these listings to ensure that your business is presented consistently and professionally everywhere it appears online. This consistency reinforces your reputation, strengthens your local presence, and helps you stand out when customers are searching for trusted help in their area.
Community & Media Mentions for Handyman Services
When your handyman business is featured in a local newspaper, community blog, or neighborhood newsletter, it adds credibility to your reputation and increases your visibility in the areas you serve. These mentions show that your business is active, trusted, and involved — qualities that both customers and search engines value.
Whether it’s a spotlight on a home improvement project, coverage of your volunteer work, or a profile in a small business publication, these types of media mentions build brand recognition and highlight your role in the community. They also send trust signals to search engines, helping improve your presence in local search results.
At MarketKeep, we help handyman businesses identify and secure local media opportunities that align with their goals. When your business is consistently seen across trusted community platforms, it sets you apart from competitors and helps position you as the go-to provider for repairs, maintenance, and household projects.
Guest Posts and Collaborations for Handyman Services
Sharing expert advice through guest articles on local blogs or teaming up with other home improvement professionals is an effective way to grow your online presence. As a handyman, you might write about seasonal home maintenance tips, how to handle common household repairs, or safety advice for DIY projects gone wrong.
Partnering with nearby businesses — such as plumbers, electricians, real estate agents, or property managers — can lead to valuable referrals and introduce your services to new audiences. These collaborations not only build your reputation in the community but also create high quality backlinks that strengthen your website’s performance in search results.
At MarketKeep, we help handyman professionals build these connections, share their expertise, and position themselves as trusted local resources for homeowners and property managers alike.
Focus on Quality Over Quantity
When it comes to backlinks and mentions, it’s not about how many you have — it’s about where they come from. A few links from respected local websites or relevant home improvement directories can do far more for your rankings than dozens of links from unrelated or low-quality sources.
At MarketKeep, we help handyman businesses earn the kind of visibility that search engines trust and local customers recognize. By building meaningful connections and securing high-quality mentions, we help your business boost its credibility, improve its position in local search results, and attract more homeowners looking for reliable repair and maintenance services.
Ready To Drive Traffic To Your Website?
Fill out the form below to find learn, what keywords perform best in your website, how well your competitors rank online, and what improvements you can make to your website. All so you can rank higher and drive more traffic to your website!
Frequently Asked Questions: SEO Company for Handyman Businesses
Why does my handyman business need SEO?
Most homeowners begin their search for handyman services online. If your business does not appear on the first page of search results, you may be missing out on valuable jobs. At MarketKeep, we help handyman professionals improve their rankings so more local customers can find and hire you.
How long does it take to see results from SEO?
SEO is a long-term investment, but positive changes often start showing within the first few weeks. Many handyman businesses see increases in website traffic, higher rankings, and more service inquiries early in the campaign. Our goal is to build momentum and deliver lasting results that help your business grow.
What is the difference between on-page and off-page SEO?
OOn-page SEO includes everything that happens on your website — such as content optimization, service pages, page titles, and technical performance. Off-page SEO involves actions taken outside your website, like building backlinks, directory listings, and earning reviews. Both are important, and we manage both to create a well-rounded strategy for your handyman business.
Can MarketKeep help my handyman business show up on Google Maps?
Yes. Ranking in the Google local map pack is one of the best ways to get found by new customers. We optimize your Google Business Profile, manage your directory listings, and build strong local signals that improve your chances of appearing at the top of map results.
Do I need separate pages for each handyman service I offer?
Yes. Whether you offer drywall repair, furniture assembly, door replacement, or minor plumbing and electrical work, each service should have its own page. This makes your website easier for search engines to understand and helps customers quickly find the services they need.
What keywords should my handyman business target?
The best keywords include your service and your location. Phrases like “handyman in Columbia” or “TV mounting service near me” are effective. We use keyword research tools to identify how people in your area search and create content that reflects those terms.
Can SEO help me get more customer reviews?
Absolutely. As more people find your business online, you will receive more chances to earn reviews. We can help you set up a system for requesting feedback and show you how to respond to reviews in a way that builds trust and boosts your reputation.
What is a backlink and why is it important?
A backlink is a link from another website that points to your own. These links show search engines that others trust and recommend your services. High-quality backlinks help your site gain authority, which improves your search rankings. We help you build strong backlinks through partnerships, directories, and local community involvement.
What makes MarketKeep different from other SEO companies?
We specialize in helping small businesses like yours. Our strategies are fully customized based on your specific handyman services, service areas, and business goals. We do not rely on generic packages or long-term contracts. Instead, we focus on delivering real results that grow your business and bring in steady leads.
How do I get started with MarketKeep’s SEO services for handyman services?
It all starts with a free consultation. We will review your current website, analyze your rankings, and identify your best opportunities. From there, we build a custom SEO strategy and take care of the day-to-day work so you can focus on your customers and your business.
Affordable Small Business SEO Packages for Handyman Businesses
Flexible SEO Packages for Handyman Businesses.
At MarketKeep, we believe that every handyman deserves a marketing partner who understands the unique challenges of the home repair industry — and the budget it takes to grow effectively. That’s why we don’t offer generic or one-size-fits-all SEO packages. Instead, we develop personalized strategies that reflect the specific services, goals, and service areas of each handyman business we support.
Whether you’re just getting started or looking to expand your visibility in a competitive market, our team will create a plan tailored to your priorities — from plumbing repairs and drywall installation to general maintenance and home upgrades. Below, you’ll find examples of the SEO campaigns we provide. These are flexible frameworks that we shape based on your services, ideal customer base, and current online performance.
If you’re ready for an SEO strategy that fits your business, works within your budget, and delivers real, long-term results, we’re ready to help. Call us today or fill out the contact form below to schedule your free consultation.
The Starter
Perfect for business owners just starting out on their SEO journey, or businesses with defined service radiuses, the Starter SEO Packages combines the power of local, on-page, and off-page SEO with the benefit of a cost-effective budget. Clients who elect to utilize the starter SEO package routinely find that through our small business SEO services they are able to connect with their customers in the moments that matter most to them, and increase their website traffic through important sources such as Google My Business and Organic Website Traffic. Elements of The Starter SEO Package include:
- Minimum of 20 keywords ranking
- Initial Keyword Audit/Analysis
- Competitor Analysis (2)
- Monthly Site Audit
- GMB Optimization
- 15 Local Citations (one-time)
- 5 High-quality Backlinks per month
- All current pages are optimized with proper Meta Tag Titles/Descriptions
- All current pages revised for on-page and off-page SEO Success
- 5 new pages developed per month
- 2 new blog posts per month
** Budget is determined based on the size of the website, and competition level, all of which is discussed in your initial SEO evaluation.
The Foundation
For business owners that want a powerful SEO campaign while still protecting their digital marketing budget, The Proven SEO Package is an aggressive style SEO campaign designed to scale quickly and maximize organic search traffic on a regional leve. So whether you are a one-store location or a business with a large service radius you can be sure that your customers will find you regardless of where they are searching from. Elements of The Proven SEO Package include:
- Minimum of 35 keywords ranking
- Initial Keyword Audit/Analysis
- Competitor Analysis (4)
- Monthly Site Audit
- GMB Optimization
- 35 Local Citations (one-time)
- 15 High-quality Backlinks per month
- All current pages are optimized with proper Meta Tag Titles/Descriptions
- All current pages revised for on-page and off-page SEO Success
- 10 new pages developed per month
- 4 new blog posts per month
** Budget is determined based on the size of the website, and competition level, all of which is discussed in your initial SEO evaluation.
The All-In
Ready to make a splash online? The All-in SEO Package is designed for business owners that are ready to dominate online search. Whether its an aggressive local SEO campaign designed to draw customers in, or maximize a website’s reach nationally or internationally, The All-In SEO Package is designed to dominate local SEO, and organic SEO anywhere. Essentially connect with your customers anywhere. Elements of The All-In SEO Package include:
- Minimum of 50 keywords ranking
- Initial Keyword Audit/Analysis
- Competitor Analysis (6)
- Monthly Site Audit
- GMB Optimization
- 85 Local Citations (one-time)
- 30 High-quality Backlinks per month
- All current pages are optimized with proper Meta Tag Titles/Descriptions
- All current pages revised for on-page and off-page SEO Success
- 20 new pages developed per month
- 4 new blogs post per month
- Weekly SEO Meetings
** Budget is determined based on the size of the website, and competition level, all of which is discussed in your initial SEO evaluation.