SEO Company for Flooring Contractors

The smallest adjustments often lead to the biggest wins when it comes to search engine optimization. If you want your flooring business to rank at the top of local search results, everything begins with targeting the right keywords.

At MarketKeep, we start by making sure your website aligns with the exact words and phrases potential customers use when searching for flooring services. Let us look at a common situation.

We often speak with flooring contractors who deliver excellent craftsmanship, have strong reviews, and take pride in their work. Yet even with all of that, some still struggle to appear in local searches for important services like hardwood floor installation or vinyl plank flooring.

The reason is usually simple. Their website is targeting broad or generic terms like “flooring company” without adding a city name or a specific service. These general phrases are too vague. Search engines need more context to determine what kind of floors you install and where you do business.

Homeowners are not just searching for any flooring company. They are looking for someone nearby who can help with their exact needs. That is why searches like “hardwood floor installation near me” or “flooring contractor in Annapolis” are more effective and continue to grow in popularity.

So we always begin with one key question: Are we using the right keyword?

From there, we go deeper by asking:

• How competitive is this keyword in your market?

• Does your website have enough authority to rank for it?

• Who is currently ranking and why?

• What specific steps can we take to outrank them?

Once we have the answers, we develop a tailored SEO plan that improves your visibility, drives website traffic, and attracts homeowners looking for the flooring services you provide.

Your SEO roadmap is the strategy we follow to guide your campaign. For flooring contractors, this means focusing on the core services you offer and the locations where you want to grow your business.

While search engine optimization takes time, many clients begin to see movement in search rankings and site traffic within the first few weeks. When you combine the right keywords with strong service area targeting, momentum builds quickly and steadily.

We never use one size fits all solutions. Every flooring contractor we work with receives a strategy designed around their goals, the types of flooring they install, and the communities they serve.

Your custom roadmap may include:

• Writing new content for flooring services like refinishing, luxury vinyl plank, or laminate installation

• Expanding and improving current service pages

• Creating location-specific content to match how customers search

• Fixing technical website issues that slow down performance

• Strengthening internal links to improve structure and user experience

Each of these tasks plays a key role in helping your flooring business get found by local customers ready to invest in their homes.

Your website represents your business and your craftsmanship. That is why transparency and communication are part of every step at MarketKeep.

Before we make any changes or publish new content, we send it to you for review and approval. You will always have the chance to ask questions, suggest edits, and ensure the work matches your brand.

In the early phases of your SEO campaign, we schedule regular check-ins, often twice per week, to share updates and outline upcoming steps. As your rankings improve and the plan matures, we move into monthly meetings focused on performance and new growth opportunities.

We want you to feel confident at every stage of the process and know your website is being managed by a team that truly understands your business.

This is where the strategy becomes reality.

With a clear direction in place, we begin making meaningful changes to your website that improve performance and increase visibility in search results. Our team focuses on both technical improvements and content creation that builds trust and authority.

Here are some of the updates we make during the implementation phase:

• Improving page speed so your site loads quickly

• Optimizing images and adding alt text to support search relevance

• Creating strong internal links that help customers and search engines navigate your site

• Writing compelling meta titles and descriptions that attract clicks

• Updating headings to match what users are searching for

• Using schema markup to enhance how your business appears in search listings

• Adding helpful and informative content that addresses common questions from your customers

• Developing a blog strategy that expands your keyword coverage and keeps your website active

• Creating content that supports trust, credibility, and professional authority

All of these changes work together to help your flooring business stand out in a crowded market and bring in qualified leads who are ready to schedule a consultation or request a quote.

Search engine optimization is never finished. It is an ongoing process that improves over time through careful analysis and thoughtful adjustments.

At MarketKeep, we provide full access to reporting tools such as Google Analytics, Google Search Console, and Ahrefs. These platforms help us measure your performance, track progress, and identify opportunities to improve.

Each month, we review what is working, what needs improvement, and where to focus next. If a keyword or page is performing well, we build on that success. If something is underperforming, we adjust the strategy and improve it.

Our goal is to make your flooring company more visible, bring more qualified leads to your website, and help your business grow through a smart and evolving SEO strategy built just for you.

Ask happy customers to leave 4 and 5-star reviews. Respond to all reviews professionally to show that you value feedback.

Post regularly about promotions, services, or events. These updates show up in your profile and keep it active.

Develop pages focused on specific areas you serve. For example, “Roof Repair Services in Baltimore” can help tie your GBP to your website and improve local rankings.

List your core services using Google’s structured fields. This helps users and Google better understand what your business offers.

Use tools to monitor your profile’s performance. Adjust your strategy as needed based on visibility, engagement, and customer behavior.

Most homeowners and property managers begin their search for flooring services online. If your business is not listed on the first page of search results, you are likely missing valuable opportunities. At MarketKeep, we help flooring contractors rise in the rankings so customers in your service area can find and choose your company first.

Search engine optimization is designed for long term growth, but early signs of progress often appear within the first few weeks. Many flooring companies begin to see increased traffic, better rankings, and more inquiries early on. Our goal is to create lasting improvements while helping you build momentum quickly.

On page SEO refers to everything on your website — including your service pages, keywords, titles, and technical improvements. Off page SEO refers to the work done outside your site, such as earning backlinks, building directory listings, and collecting reviews. Both are essential, and we manage both areas to give your flooring company a well-rounded strategy.

Yes. Appearing in the local map pack on Google is one of the best ways to attract new customers. We optimize your Google Business Profile, build accurate local listings, and create strong local signals that help your business appear in the top map results for flooring services in your area.

You do. Whether you install hardwood floors, luxury vinyl planks, tile, or provide refinishing services, each offering should have its own dedicated page. This approach gives your website clear focus, helps search engines understand what you do, and makes it easier for customers to find the exact service they need.

The most effective keywords include both your service and your location. For example, “hardwood floor installation in Annapolis” or “vinyl plank flooring near me.” We use keyword research tools to identify what people in your area are searching for and tailor your content to match those searches.

Yes. As your online visibility grows, you will attract more customers and more opportunities to earn reviews. We also help you develop a process for asking customers for feedback and show you how to respond to reviews to strengthen your reputation and build trust.

A backlink is a link from another website that points to your own. These links tell search engines that other sources trust your business. The more high quality backlinks your flooring company earns, the more likely you are to rank well in search results. We help you build strong backlinks through local relationships, directories, and community engagement.

We focus on working with small businesses and understand the unique needs of flooring contractors. Our strategies are custom built based on your services, goals, and service areas. We do not use templates, and we do not lock you into long contracts. Instead, we focus on results that grow your business and bring you more leads.

It all begins with a free consultation. We will review your website, evaluate your current rankings, and identify the best opportunities to improve. From there, we build a personalized strategy and handle the day to day work so you can focus on serving your customers and growing your flooring business.