SEO Keywords for Landscapers

How to Choose the Best Landscaping Keywords for Your Business

Before adding every landscaping-related phrase you can think of to your website, pause and ask yourself an important question:

Who Is Your Ideal Landscaping Client?

Do you mainly serve homeowners who want complete backyard transformations? Are you focused on commercial property maintenance, seasonal lawn care, or specialty landscape design? Each type of client searches differently, and understanding their intent is essential.

For example:

• A homeowner might search “residential landscape design near me”

• A commercial property manager could search “commercial landscaping services in [City]”

• A real estate agent may look for “curb appeal landscaping for home sale in [City]”

Understanding your audience’s needs and search behavior helps you select keywords that match exactly what they are looking for.

Start with Your Core Services

Begin by identifying the services you offer that have the highest demand. These keywords often have strong search volume and can form the foundation of your homepage, service pages, and ad campaigns. For example:

• Lawn care services near me

• Landscape design [City Name]

• Commercial landscaping company

• Garden installation services

Once you know your core keywords, use tools such as Google Keyword Planner, Ahrefs, or SEMrush to discover related terms with high traffic potential and manageable competition.

Research Your Competitors

Look at the top-ranking landscaping companies in your area. What keywords do they use in their titles, headings, and content? SEO tools can show which terms drive traffic to their websites and highlight gaps you can target. This kind of research can help you refine your own keyword strategy.

Prioritize Long-Tail Keywords

Over 90 percent of Google searches are long-tail keywords. These are more specific, often in the form of questions or detailed phrases. While they may not get huge search numbers, they attract people who are ready to hire. Examples include:

• How much does landscaping cost in [City]

• Best plants for low maintenance gardens in [City]

• How to prepare your yard for a landscape renovation

Long-tail keywords are perfect for blog articles, FAQ pages, and targeted landing pages. They closely match customer intent and often lead to higher conversion rates.

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.

The Best SEO Keywords for Landscapers by Category

Organizing your landscaping keywords into clear categories makes it easier to create targeted web pages, advertising campaigns, and blog content that speak directly to your audience.

General Landscaping Keywords

These are broad, high-volume terms ideal for your homepage, core service pages, and paid search campaigns. They capture general interest from homeowners, property managers, and commercial clients seeking landscaping services.

• landscaping company near me

• best landscaping services

• local landscaper

• lawn care and maintenance

• landscaping services open now

• affordable landscape design

• top rated landscaping company

• full service landscaping business

Local SEO Keywords (Insert Your City or Service Area)

Local keywords help you appear in searches from people in your area looking for a nearby landscaping provider. These work well for location-specific service pages, Google Business Profile optimization, and localized blog content.

• landscaping company in [City Name]

• lawn care in [City Name]

• garden design [City or Neighborhood]

• seasonal yard clean up in [City Name]

• commercial landscaping in [City Name]

• best landscaper in [Your Area]

Landscaping Services Keywords

These focus on specific services you offer and are perfect for individual service pages or advertising campaigns.

• landscape design services

• lawn mowing and edging

• hardscape installation

• irrigation system installation

• seasonal planting and flower beds

• tree and shrub care

• landscape lighting installation

Seasonal and Urgent Service Keywords

These capture customers with immediate or seasonal needs. They work well for landing pages, homepage highlights, and pay-per-click campaigns.

• spring yard clean up near me

• fall leaf removal service

• emergency tree removal in [City Name]

• storm damage yard restoration

• snow removal service [City Name]

• same day lawn care service

Commercial Landscaping Keywords

If you serve businesses, industrial properties, or public spaces, these keywords will help target that market.

• commercial landscaping company

• office park lawn care

• HOA landscaping services

• municipal landscaping contractors

• school grounds maintenance

• business property landscaping

Long-Tail Keywords for Blog or FAQ Content

These are more specific phrases with lower search volume but high intent. They are excellent for blog posts, FAQs, and resource pages.

• how much does landscaping cost in [City]

• best low maintenance plants for [City] climate

• how to prepare your yard for summer

• benefits of professional lawn care

• how often should you aerate your lawn

• best landscaping ideas for small yards

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.

On-Page SEO for Landscapers

Make your website easy for Google to understand while making it irresistible for potential clients to explore.

On-page SEO is about optimizing your landscaping website so it ranks higher in search results while providing a seamless, engaging experience for visitors. When your site loads quickly, communicates clearly, and naturally incorporates the right keywords, Google is more likely to recommend it to people searching for landscaping services.

Where to Use Landscaping Keywords for Maximum Impact

To get the most value from your chosen keywords, place them in areas where search engines and users focus the most:

• Page Titles: Use clear, location-based phrases such as Landscaping Company in [City] | [Your Business Name].

• Meta Descriptions: Write short, compelling summaries with keywords, for example, Professional lawn care and landscape design in [City]. Call today for a free estimate.

• Headings (H1, H2): Use keyword-rich headlines like Custom Patio Installation in [City] or Trusted Landscape Maintenance Services.

• Body Content: Include keywords naturally within your text. Avoid overuse, but make sure they are present consistently.

• URLs: Keep them clean and keyword-friendly, such as /landscape-design-[city].

Create Dedicated Pages for Each Landscaping Service

Rather than grouping all your services on one page, create a dedicated page for each. This improves SEO, user experience, and your chances of ranking for specific searches.

Examples include:

• Lawn Care and Maintenance

• Landscape Design and Installation

• Patio and Walkway Construction

• Irrigation System Installation

• Seasonal Clean-Up Services

Each page should focus on a single service, incorporate location-specific keywords where relevant, and include strong calls to action like Request a Free Consultation or Book Your Lawn Care Service Today.

Improve Your Site Speed and Mobile Experience

Many landscaping leads come from homeowners searching on their phones, often when they are ready to hire. Your website needs to be fast, mobile responsive, and easy to navigate.

Use tools like Google PageSpeed Insights or GTmetrix to identify areas for improvement. Your site should:

• Load quickly across devices

• Be easy to navigate on smartphones

• Include visible call-to-action buttons such as Get a Quote or Call Now

Add Schema Markup to Your Site

Schema markup helps Google better understand your business details, services, and service areas. Adding Local Business Schema can improve how your site appears in search results.

Include:

• Business name

• Address and service areas

• Hours of operation

• Service types (e.g., landscape design, lawn care, hardscaping)

Optimize Your Images for SEO

High-quality photos are essential for building trust, showcasing your work, and improving SEO.

Make sure every image:

• Is compressed for faster loading

• Has a descriptive file name (e.g., backyard-patio-installation-[city].jpg)

• Includes keyword-rich alt text (e.g., Backyard patio installation completed in [City], [State])

This not only improves your rankings but also increases your chances of appearing in Google Images searches.

Off-Page SEO for Landscapers

Build trust, expand your reach, and strengthen your landscaping company’s online reputation.

Off-page SEO refers to everything you do outside your own website to improve rankings and increase your authority. The more trusted websites link to your business and the more your brand is mentioned across the web, the more confident Google becomes in showing your site to potential clients.

Ways to Strengthen Off-Page SEO

Earn High-Quality Backlinks

Backlinks act like referrals from other websites. When reputable sources link to your landscaping business, it signals credibility to search engines and can boost your rankings.

• Submit your business to landscaping and home improvement directories such as Angi, Houzz, HomeAdvisor, and local Chamber of Commerce listings.

• Reach out to local gardening blogs, lifestyle publications, or home design websites to offer expert landscaping tips or guest articles.

• Get listed on niche sites such as sustainable landscaping networks, garden forums, or outdoor living design communities.

Promote Content on Social Media

Social platforms can drive traffic to your site and encourage shares or backlinks.

• Post before-and-after photos of your projects, videos of landscaping transformations, seasonal lawn care tips, and promotional offers.

• Share educational content such as “Best Plants for Year-Round Color” or “How to Prepare Your Garden for Spring.”

• Use local hashtags like #LandscapeDesign[City] or #GardenMakeover[City] to reach nearby clients.

• Respond to comments, share client testimonials, and encourage referrals through active engagement.

Connect with the Local Community Online

Local networking can lead to valuable backlinks and strong relationships.

• Sponsor community events, garden shows, or home expos and request a link on the event website.

• Join local business associations or neighborhood groups with online directories.

• Partner with real estate agents, property managers, or home builders who can feature your business on their websites.

Ask for Links from Happy Clients and Partners

If you have worked with contractors, designers, or suppliers, ask if they can mention your company on their site. These industry connections can lead to high-authority backlinks and more visibility.

Track and Maintain Your Backlink Profile

Monitoring your backlinks helps protect your site from harmful links and ensures you keep gaining high-quality mentions.

• Use SEO tools like Ahrefs, Moz, or SEMrush to track new and lost backlinks.

• Disavow spammy or irrelevant links through Google Search Console if necessary.

Pro Tip: Tie It All Together With Google Analytics 

Track your performance by monitoring:

• Which keywords are bringing traffic

• Which pages get the most visitors

• What search terms trigger your Google Business Profile

By tying in tools like Google Analytics, Google Search Console, and Google Business Profile Insights, you can refine your SEO strategy over time and continue climbing the ranks.