SEO Keywords for Landscapers

How To Choose The Best Landscaping Keywords For Your Business 

Before diving into keyword lists and trends, start by understanding who your ideal customers are.

1. Define Your Audience 

Ask yourself:
Do you serve residential homeowners? Commercial property managers? Luxury estates? HOA communities? Each of these audiences uses different search terms.

Examples:

• A homeowner might search: “lawn care services near me”

• A business owner might Google: “commercial landscaping company”

• A luxury homeowner might type: “landscape design for backyard oasis”

2. Start with Seed Keywords 

Seed keywords are broad, high-volume phrases that describe your main services. Think:

• landscaper near me

• landscaping company

• lawn maintenance

• backyard design

• garden installation

These are great starting points for keyword research. From there, tools like Google Keyword Planner, Ubersuggest, or Ahrefs can help you uncover variations and long-tail opportunities.

General Landscaping Keywords 

• landscaping services near me

• local landscaping companies

• affordable landscapers

• landscape contractors

• professional lawn care

Lawn Maintenance Keywords 

• weekly lawn mowing

• grass cutting services

• lawn fertilizer service

• weed control for lawns

• organic lawn care

Hardscaping & Construction Keywords  

• paver installation near me

• retaining wall builders

• outdoor kitchen contractors

• patio design company

• fire pit installers

Speciality Service Keywords   

• xeriscaping services

• eco-friendly landscaping

• irrigation system installation

• tree and shrub planting

• native plant landscaping

The 50 Best SEO Keywords for Landscapers (2022)

2. Create Local Service Pages

Serving multiple towns? Create separate pages:

• Landscaping in Asheville NC

• Lawn Maintenance in Hendersonville

• Outdoor Lighting Design in Arden

Each should have localized content, images, and service details.

3. Optimize Your Google Business Profile

Make sure your profile is fully built out with:

• Target keywords in your description (e.g., “landscaping and lawn care in San Diego”)

• Updated services

• Consistent NAP (Name, Address, Phone Number)

• Reviews that mention key services

4. Build Content Around Long-Tail Keywords 

A blog is a great place to answer common questions and rank for less competitive terms. Try posts like:

• “How to prepare your yard for spring”

• “Best mulch for vegetable gardens in Texas”

• “Landscape lighting vs solar lighting: which is better?”

The Key to Local SEO for Landscapers

Most landscaping leads come from local searches. Your goal is to appear in the Google Map Pack when someone searches “landscaper near me.”

To improve local SEO:

• Claim your Google Business Profile and update it regularly

• Add location-specific keywords to pages, titles, and headers

• Get reviews from happy clients and respond to all reviews

• Add structured data/schema markup to help Google understand your business

• Submit to top directories like Yelp, Angi, Houzz, and local chamber of commerce websites

On-Page and Off-Page SEO Tips for Landscapers

On-Page SEO

• Use a fast, mobile-friendly website theme

• Compress images and use descriptive file names

• Include service pages for each offering

• Link between related pages to help users navigate

Off-Page SEO

• Get backlinks from local blogs, magazines, or real estate agents

• Submit to niche directories

• Post consistently on social media with geotags and relevant hashtags (#LandscaperChicago, #BackyardDesign2025)

• Sponsor local events and ask for a backlink from their website

Pro Tip: Track What Works with Google Analytics

Know which keywords are bringing in traffic by setting up:

• Google Analytics for user behavior

• Google Search Console for keyword insights

• Google Business Profile Insights to see how customers find you

The better your data, the sharper your SEO strategy will become.

Final Thoughts: Grow Your Rankings with SEO Keywords for Landscapers

The right keyword strategy can help your landscaping business bloom online. By targeting high-volume, location-specific, and intent-driven keywords, you’ll appear in front of the right people at the right time—whether they’re searching for a simple lawn mow or a total backyard transformation.

Need help building your landscaping SEO campaign? MarketKeep’s small business SEO services can help you grow your online visibility, generate more leads, and dig into the search results where your customers are waiting.