In order to grow your business, you need a marketing plan. That does not mean you have to create one from scratch, most companies can be successful using an established marketing plan template. The right marketing plan template will identify the following items:

1. Who your target customer is.
2. How you will reach them.
3. How you will retain your customers so they will stay loyal to you.

If executed properly, your business will have a roadmap for success, improving the long-term success of your business. So here are the 5 guidelines for establishing the best marketing plan template.

1. Tell Us Your Story

It may sound crazy, but write down on paper your elevator pitch for your company. If you find this easy, great it should be, if not it is time to go back to the drawing board. Your story will be helpful in guiding you and those helping you with creating an overview of your marketing strategy.

2. Identifying Your Target Customer

Define your customer; the who, what, where, when, and why! Be sure to include their age, gender, interests, and what they need. By recognizing your customer more clearly it will help your business to pinpoint your advertising, and which tactics you should be using.

Crafting Your Marketing Plan Template for your Small Business

3. What is your hook?

Small businesses need a unique selling proposition that will help them thrive. When you are a new company it is important to offer a product or service that only your business can full-full.

4. Price yourself accordingly

Pricing and positioning your business must be aligned accordingly. If you want your company to be known as a premier brand in the market, you should price yourself accordingly. If you would rather undercut the competition, make sure that your pricing reflects that. 

5. Establish your distribution plan

Will customers purchase from your website, buy in-store? What is your distribution plan? Make sure to think through the different ways in which you can reach your customers.