The Keys to Winning Social Media
So you want to build a great social media strategy for your business? Many of us try, but so often fall short of reaching our goals. Looking back on our strategy we determine that either we didn’t have the time to manage our outlets, or people just weren’t engaging. In working with our clients here at MarketKeep however, we find that it is actually content. Developing content that your target audience will want to engage with is the key to winning social media. In this post we are going to discuss some questions that you should consider when creating the perfect social media strategy.
First and foremost you have to determine your goal? It should never be to get more likes, or have the most shares on your next post. Rather your end goal should always be about building a stronger community. Think about it, why did you join a social media outlet such as Facebook in the first place? It was to see what your friends were up to, stay connected, and engage with them online. The same approach can be said about your business. Start building your strategy around what people want to see, not what you would like to see. Your goal for social media should be to build a community.
The strength of your social media is determined by the strength of your content
In order to build great content for social media though we need to ask ourselves the following questions.
What Are We Promoting on Social Media?
Is it an open house for your school, a sale for your store? Sounds silly but define it for each and every post.
What Are Your Goals?
What are you expecting to get out of this social media post and are they realistic goals?
Who Is Your Target Audience?
Does this message apply to everyone on Facebook or only a certain target audience? Should this message be even on Facebook or another platform where your target audience is more likely to stay engaged?
What Can Your Audience Do with your Post?
Creating content is half the battle. If they like what they see where can they go to learn more? What is the next step?
Are you planning for each social media network?
Remember not every message is going to work on each specific platform. Make sure that you are creating messages that resonate with the particular social media account that they engage with the most!
Is it a Long Term Goal or A Short Term Goal?
How long in advance should you be preparing some content on? What is the value to each person?
Have You Identified your Social Media Influencers?
Start building content around the people who interact and engage with your posts the most. Get your top performing audience members to share your posts with their followers. Again you are trying to build a community!
Finally with all social media posts and strategy be SMART.
- Specific
- Measureable
- Attainable
- Realistic
- Time-Bound.
If you do ask yourself these questions and be SMART about what you post to social media, you will start to find yourself having more success online.
About MarketKeep:
Founded in 2015, MarketKeep strives to be the preferred Marketing Assistant to small business owners and marketing directors everywhere. We accomplish this goal by partnering with our clients to help them plan, place, and optimize their marketing strategies. From the beginning, the mission of our company has been focused on our relationships with clients. The key to success with our clients is simple, communication. We listen to all of their goals and future aspirations, and we work towards building a strategy with them to accomplish those objectives. We believe that through our partnerships, we can enable each of our clients to grow their business to their liking and transcend their set goals.
How can we help your company grow? Our services will give you the time to focus on your day to day business operations while we handle your marketing and bring more customers to your doorstep. We will let you focus on being the master of your industry and you can allow us to be the professional marketing experts that we promise to be. Some of the services we provide are: email marketing, social media marketing, SEO, website maintenance, SEM, Radio Advertising, Television Advertising, Print Advertising, Direct Mail, and more! Contact Us today to learn more!