Understanding the basics of pay per click advertising

PPC or pay per click advertising is a powerful tool if set up correctly. Pay Per Click Advertising is a tool that you can use when you need to grow your online presence and attract new visitors to your website or storefront. The basics of pay per click advertising involve a business owner bidding on keywords and paying for clicks to their website. By bidding on keywords and paying for a slot near the top of a Google Search Result you increase the likelihood of people visiting your website and turning them into leads or sales. 

Each time a customer clicks on your ad, you pay the search engine a certain fee for that click. In the end, the goal is that you have driven more visitors to your website and the Return on investment is more sales. One of the terms that you will need in order to understand the basics of pay per click is cost per click. Cost per click or CPC is the fixed price you agreed on for each pick with the search engine system. 

Basics of Pay Per Click Advertising: Pro’s and Con’s

The biggest advantage to a pay per click campaign is that you can generate traffic to your website at any time. You simply set the relevant keywords within the ads and watch as the traffic roles in. By incorporating a Pay Per Click strategy into your overall marketing strategy you can see results within hours or days. This helps you to scale your business faster and be more adapt to the market conditions. Another advantage to pay per click advertising is that it is probably one of the easiest ways to reach people when they are ready to purchase. According to Think with Google 78% of people who search visit a business within a day of searching. This statistic alone showcases the advantages and pros to pay per click advertising.

Of course to fully understand the basics of pay per click advertising you also need to understand the cons. Pay Per Click Advertising can also be costly since it is easy to get into a bidding war over important keywords. This can cause you to spend more than you wanted, so be sure to always have a spending limit and keep within budget. Also since Pay Per Click Advertising does generate sales the cost of certain keywords within competitive markets is rising so you have to think outside the box when setting up a Pay Per Click Strategy.

Need help with the basics of pay per click advertising?

As a small business digital marketing agency, MarketKeep has partnered with many small business owners and start-ups to run their pay per click advertising strategies. Feel free to reach out to our SEM consultants to schedule a meeting to learn more about how you can grow your business with Pay Per Click Advertising and to at the very least understand the basics of pay per click advertising.